LEADER 04796nam 2200601 450 001 9910787868703321 005 20230803195348.0 010 $a1-61374-974-0 035 $a(CKB)2670000000530936 035 $a(EBL)1643160 035 $a(SSID)ssj0001166645 035 $a(PQKBManifestationID)11647079 035 $a(PQKBTitleCode)TC0001166645 035 $a(PQKBWorkID)11121163 035 $a(PQKB)11146387 035 $a(MiAaPQ)EBC1643160 035 $a(Au-PeEL)EBL1643160 035 $a(CaPaEBR)ebr10843092 035 $a(CaONFJC)MIL578941 035 $a(OCoLC)871780954 035 $a(EXLCZ)992670000000530936 100 $a20140314h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aPublishing for profit $esuccessful bottom-line management for book publishers /$fThomas Woll ; foreword by Dominique Raccah ; cover design John Yates 205 $aRevised and expanded fifth edition. 210 1$aChicago, Illinois :$cChicago Review Press,$d2014. 210 4$dİ2014 215 $a1 online resource (402 pages) 300 $aIncludes index. 311 $a1-61374-973-2 327 $aFront Cover; Title Page; Half Title; Copyright; Dedication; Contents; List of Tables and Forms; Foreword; Preface to the Fifth Edition; Acknowledgments; Introduction; I. The World of Publishing; 1. C3-Commitment, Consistency, Credibility; 2. The Publishing Environment; II. Managerial Organization: Strategy and Techniques; 3. Define Your Niche; Research, Research, Research-Look Before You Leap; Who Is Your Market and Who Is the Competition?; Develop a Clear Vision: The Mission Statement; Organization Chart; Job Descriptions; 4. Make Planning Primary; Setting Goals and Objectives; Budgeting 327 $aCash FlowIncome Statements and Balance Sheets; Create a Board of Directors; 5. Keep Your Staff Lean (But Not Necessarily Mean); 6. Protect Your Assets; Cash and Accounts Receivable; Intangible Assets; Copyrights; Contracts; Trademarks; II. Functional Organization: Strategy and Techniques; 7. The Editorial Process/Content Management; Editorial Category Planning; Comparative Book Template and Review; Editorial Acquisition; Editorial and Proposal Meetings; Title Profit and Loss Statements (Title P&Ls); Contracts; Contract Analysis Form; Title Fact Sheet/Title Management Form 327 $aMetadata: Let the Industry Know about Your BookManaging and Revitalizing Backlist; Every Editor Should Be a Sales Manager; Evaluating Editors; 8. Production and Manufacturing; The Production Schedule; Production Meetings; Production Checklist; XML; Costing and Estimating; Money-Saving Tips; 9. Sales . . . and More Sales; What Sells Books and Who Buys Them?; Distribution: Options and Issues; Sales Budgets; Title Launch Meetings; Pre-Sales Meetings; Sales Meeting; Analyzing Your Sales; Marketing Plans; Publicity; 10. Subsidiary Rights; Book Clubs; Pricing for Book Clubs; Serial Rights 327 $aForeign RightsForeign Rights Agents; Mass-Market Rights; Tracking Sub-Rights Sales; 11. Direct Response Marketing: Internet 101; Develop a List of Targeted Prospects; The Package; The Economics of Direct Response Marketing; Tracking Your Sales; 12. Operations, Fulfillment, and Accounting; Electronic Data Interchange; Accounts Receivable and Cash Flow; Publishing Software; Warehousing and Shipping; 13. Electronic Publishing and Marketing; E-books; Print-on-Demand; Digital Business Models; Internet Sales Methods; Analyze Your Sales and Website Results; 14. Returns; Reasons for Returns 327 $aOther Return IssuesHow to Reduce Returns; Analyze Returns to Control Returns; Conclusion; Appendix; Index; Back Cover 330 $aPublishing in the 21st century is a rapidly changing business, and this highly readable and comprehensive reference covers it all: editorial acquisition and process, the importance of metadata, operations procedures, financial benchmarks and methods, and personnel management as well as product development, production, and sales and marketing. Written for the practicing professional just starting out, veterans looking to learn new tricks of the trade, as well as self-publishers who want to understand the industry, this revised and expanded fifth edition contains updated industry statistics 606 $aPublishers and publishing$zUnited States$xManagement 615 0$aPublishers and publishing$xManagement. 676 $a070.5/068 700 $aWoll$b Thomas$01566776 701 $aRaccah$b Dominique$01566777 701 $aYates$b John$01551253 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787868703321 996 $aPublishing for profit$93837623 997 $aUNINA