LEADER 04138nam 2200589 a 450 001 9910787799203321 005 20230803031350.0 010 $a3-95489-518-8 035 $a(CKB)2670000000422385 035 $a(EBL)1324018 035 $a(OCoLC)854977192 035 $a(SSID)ssj0001157979 035 $a(PQKBManifestationID)11774870 035 $a(PQKBTitleCode)TC0001157979 035 $a(PQKBWorkID)11210468 035 $a(PQKB)11277087 035 $a(MiAaPQ)EBC1324018 035 $a(Au-PeEL)EBL1324018 035 $a(CaPaEBR)ebr10735166 035 $a(EXLCZ)992670000000422385 100 $a20130729d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aExamining contributions to a corporate microblog as a basis for an employee incentive system$b[electronic resource] /$fJochen Adler 210 $aHamburg $cAnchor Academic Pub.$d2013 215 $a1 online resource (90 p.) 300 $a"Disseminate knowledge"--Cover. 311 $a3-95489-018-6 320 $aIncludes bibliographical references. 327 $aExamining Contributions to a Corporate Microblog as a Basis for an Employee Incentive System; Abstract; Acknowledgments; Table of Contents; Table of Figures; List of Abbreviations; 1 Introduction; 1.1 Research Thesis; 1.2 Document Structure; 2 Social Software and Enterprise 2.0; 2.1 The Web 2.0; 2.2 Social Software; 2.3 Enterprise 2.0; 2.4 Microblogs and Microblogging; 2.5 Corporate Uses for Microblogging; 2.6 Adoption and Change; 3 Change Management and Incentives; 3.1 Globalization; 3.2 Organizational Change Management (John P. Kotter); 3.3 Management By Objectives (Peter F. Drucker) 327 $a3.4 Balanced Scorecard (Kaplan and Norton)3.5 Technology Acceptance Models; 3.6 Strategic Alignment and Incentive Systems; 4 Conventional Media and Media Reception; 4.1 Print Media; 4.2 Broadcast Media; 4.3 The Internet and Website Analytics; 4.4 Consumer Feedback and Customer Reviews; 4.5 User-Generated Content, Citizen Journalism and Prosumers; 4.6 Impact; 5 Social Software Analysis and Information Diffusion; 5.1 Klout; 5.2 Socialmention; 5.3 Facebook Insights; 5.4 Practical Relevance of Klout and Facebook Insights; 5.5 Information Diffusion; 6 The Data Set; 6.1 Notices 327 $a6.2 Subscription and the Timeline6.3 Favorites; 6.4 Repeats; 6.5 Replies; 6.6 Hashtags; 6.7 Group Memberships; 6.8 Examples; 6.9 Interpretations; 7 Analysis, Measurements and Scoring; 7.1 Definition of 'Desired Behaviors'; 7.2 Hashtags; 7.3 Data Fields; 7.4 Scoring Components; 7.5 Sample Group Selection; 7.6 Influence Metric (INF); 7.7 Utiliy Metric (UTI); 7.8 Composite Incentive Score (CIS); 7.9 Examples; 7.10 Scoring Results; 7.11 Examination of Correlations; 8 Summary; 8.1 Research Methods; 8.2 Summarization of Findings; 8.3 Critique; 8.4 Topics for Further Research 327 $a9 Bibliography and References10 Appendix; 10.1 SQL Queries; About the Author 330 $aHauptbeschreibung Social media and social networks seem to be conquering human relationships. Corporations increasingly expect business benefits from such platforms for employee-to-employee networking and internal collaboration. Firstly, however, social software platforms have to be introduced into an organization successfully, which often requires strategic and cultural changes before the new technology effectively supports everyday work tasks and corporate procedures. Companies will thus be looking for ways to promote usage of the new platforms and influence employee behavior accordingly. Af 606 $aIncentives in industry 606 $aEmployee motivation 606 $aBonus system 615 0$aIncentives in industry. 615 0$aEmployee motivation. 615 0$aBonus system. 676 $a302.23/1 700 $aAdler$b Jochen$01464565 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787799203321 996 $aExamining contributions to a corporate microblog as a basis for an employee incentive system$93674266 997 $aUNINA