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200 10$aTransnational marketing in the information age /$fDiane DeSimone
210  1$aNew York :$cRoutledge,$d2013.
215   $a1 online resource (236 p.)
225 0 $aTransnational business, productivity, and corporate culture
300   $aDescription based upon print version of record.
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320   $aIncludes bibliographical references and index.
327   $aCover; Half Title; Title Page; Copyright Page; Dedication; Table of Contents; Preface; Introduction; Section I: Transnational Marketing-Concept; Chapter 1: Is It Still the Product, Price, Promotion & Place "Business as Usual" in a Transnational Market?; Chapter 2: The Big "C" Within the 4 "P's"; Chapter 3: The 4 "P's" Within the Even Bigger "C"- Culture; Section II: A Marketing Planning Scenario; Chapter 4: The Chicken or the Egg;  Which Comes First, Product or Market Definition?; Chapter 5: Competition; Chapter 6: Customer Targets; Chapter 7: The Intermediaries
327   $aChapter 8: Building CredibilityChapter 9: Price and Pesos; Chapter 10: Summary; Appendix; References; Index
330   $aFirst Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
410  0$aTransnational Business and Corporate Culture
606   $aExport marketing
606   $aInternational business enterprises
615  0$aExport marketing.
615  0$aInternational business enterprises.
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200 10$aEuropean financial systems 2016 $eproceedings of the 13th International Scientific Conference : June 27-28, 2016 : Brno, Czech Republic /$fJan Krajíček, Josef Nešleha and Karel Urbanovský
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