LEADER 03458nam 2200577 450 001 9910787708203321 005 20230803195434.0 010 $a3-95489-623-0 035 $a(CKB)2670000000534365 035 $a(EBL)1640379 035 $a(SSID)ssj0001215731 035 $a(PQKBManifestationID)11699855 035 $a(PQKBTitleCode)TC0001215731 035 $a(PQKBWorkID)11179308 035 $a(PQKB)10860894 035 $a(MiAaPQ)EBC1640379 035 $a(Au-PeEL)EBL1640379 035 $a(CaPaEBR)ebr10856518 035 $a(OCoLC)871779908 035 $a(EXLCZ)992670000000534365 100 $a20140419h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEntering successfull the indian market $erecommendations and challenges for german small and medium-sized companies /$fDiana Bednarek 210 1$aHamburg, Germany :$cAnchor Academic Publishing,$d2014. 210 4$dİ2014 215 $a1 online resource (167 p.) 300 $aDescription based upon print version of record. 311 $a3-95489-123-9 320 $aIncludes bibliographical references and index. 327 $aEntering successfull the Indian market; Contents; List of abbreviations; 1. Introduction; 1.1. Problem description and objectives; 1.2. Scope of work; 2. Terminologies; 2.1. Definition of small and medium-sized companies; 2.2. Market entry barriers; 3. Analysis of the market environment; 3.1. Economic conditions; 3.2. Political and legal conditions; 3.3. Socio-cultural conditions; 4. Methodologies; 4.1. Quantitative and qualitative research methods; 4.2. Methods of collecting data; 4.3. Question types; 4.4. Designing and dispatching of the questionnaire 327 $a4.5. Practical implementation of interviews4.6. Data analysis and quality criteria; 5. Market entry barriers in India; 5.1. Tariff barriers; 5.2. Non-tariff barriers; 5.3. Market-related barriers; 5.4. Company-related barriers; 5.5. Recommendations, success factors and key challenges for German small and medium-sized companies in India; 6. Conclusion; 6.1. Target achievement; 6.2 Prospects; Index of appendixes; Appendix 1) Designed questionnaire; Appendix 2) Questionnaire evaluation; Appendix 3) Interviews; Bibliography 330 $aThe objective of this study is to identify, to analyse, and to evaluate the market entry barriers for German small and medium-sized companies in India. Moreover, this study provides recommendations in order to minimize or overcome those barriers. Existing studies are discussing the market entry of big companies such as of Siemens AG and Robert Bosch GmbH in India, but issues of small and medium-sized companies are neglected. This academic void is closed by this study with the help of the implementation of questionnaires and interviews. Based on these primary sources, market entry barriers for 606 $aFinancial crises$zDeveloping countries 606 $aIndustries$zDeveloping countries 607 $aDeveloping countries$xCommerce 607 $aDeveloping countries$xEconomic conditions$y21st century 615 0$aFinancial crises 615 0$aIndustries 676 $a382.091724 700 $aBednarek$b Diana$01476351 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787708203321 996 $aEntering successfull the indian market$93690939 997 $aUNINA