LEADER 02947nam 2200553 450 001 9910787703503321 005 20230803195414.0 010 $a3-95489-663-X 035 $a(CKB)2670000000534345 035 $a(EBL)1640337 035 $a(SSID)ssj0001215626 035 $a(PQKBManifestationID)11722671 035 $a(PQKBTitleCode)TC0001215626 035 $a(PQKBWorkID)11179187 035 $a(PQKB)11093830 035 $a(MiAaPQ)EBC1640337 035 $a(Au-PeEL)EBL1640337 035 $a(CaPaEBR)ebr10856549 035 $a(OCoLC)871779895 035 $a(EXLCZ)992670000000534345 100 $a20140414h20142014 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aCommunication in the U.K. budget airline industry $ehow pr affects corporate success /$fMatthias Schimmel 210 1$aHamburg, Germany :$cAnchor Academic Publishing,$d2014. 210 4$dİ2014 215 $a1 online resource (90 p.) 300 $aDescription based upon print version of record. 311 $a3-95489-163-8 320 $aIncludes bibliographical references. 327 $aCommunication in the U.K. Budget Airline Industry; Acknowledgements; Table of Content; Table of Figures; Table of Abbreviations; Abstract; 1. Introduction; 1.1 The UK Air Transport Market; 1.2 PR in the Airline Industry; 1.3 Research Aims; 2. Literature Review; 2.1 Public Relations; 2.2 Consumer Behaviour; 2.3 Budget Airlines; 3. Methodology; 3.1 Research Approach and Hypotheses; 3.2 Research Method; 3.3 Sample Structure; 3.4 Analysis; 3.5 Limitations; 4. Findings & Discussion; 4.1 Respondent Profile; 4.2 Findings; 4.3 Summary of Findings; 5. Conclusion & Research Implications; Appendices 327 $a1. Survey Screenshots 2. Invitation E-Mail and Survey Start Page; 3. Statistical Analysis; References 330 $aThe main purpose of this study is to investigate how Public Relations are currently used as a communication tool within the UK budget airline industry, and how the student segment in the UK corresponds to these measures. To gain a holistic understanding of the topic, facts on the UK air transport market are introduced briefly, with a special regard to the two leading budget airlines, Ryanair and EasyJet. Furthermore, the importance of PR for the airline industry is assessed by the conducted field research. Auszug aus dem Text Text Sample: Chapter 3.2, Research Method:< 606 $aAeronautics, Commercial$xLaw and legislation 606 $aAirlines$xDeregulation$zGermany 615 0$aAeronautics, Commercial$xLaw and legislation. 615 0$aAirlines$xDeregulation 676 $a341.7567 700 $aSchimmel$b Matthias$01476320 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787703503321 996 $aCommunication in the U.K. budget airline industry$93690895 997 $aUNINA