LEADER 03895nam 2200589 a 450 001 9910787697003321 005 20230803031115.0 010 $a3-95489-523-4 035 $a(CKB)2670000000406203 035 $a(EBL)1324009 035 $a(OCoLC)854977183 035 $a(SSID)ssj0001153777 035 $a(PQKBManifestationID)11612001 035 $a(PQKBTitleCode)TC0001153777 035 $a(PQKBWorkID)11161462 035 $a(PQKB)10290654 035 $a(MiAaPQ)EBC1324009 035 $a(Au-PeEL)EBL1324009 035 $a(CaPaEBR)ebr10735063 035 $a(EXLCZ)992670000000406203 100 $a20130729d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBrand identity factors$b[electronic resource] $edeveloping a successful Islamic brand /$fVedad Alihodzic 210 $aHamburg $cAnchor Academic Pub.$d2013 215 $a1 online resource (103 p.) 300 $a"Disseminate knowledge"--Cover. 311 $a3-95489-023-2 320 $aIncludes bibliographical references. 327 $aBrand Identity Factors: Developing a Successful Islamic Brand; Abstract; Contents Page; List of figures; Glossary; Chapter 1 Introduction; 1.1 Importance of the topic; 1.2 Aims and Objectives for the study; 1.3 Topic Overview; 1.4 Hypothesis; 1.5 Summary; Chapter 2 Contextual Background; 2.1 Introduction; 2.2 The influence of Islam on consumer behaviour; 2.3 The concept of Halal; 2.4 The consumer perspective; 2.4.1 The "new" Muslim consumer perspective; 2.4.2 The non-Muslim consumer perspective; 2.5 Principles in Islamic branding and marketing; 2.6 Conclusion; Chapter 3 Literature Review 327 $a3.1 Introduction3.2 Conceptual framework; 3.3 Consumer Behaviour; 3.3.1 Motivation; 3.3.2 Perception; 3.3.3 Attitudes; 3.4 Brand Identity; 3.4.1 Intangible brand identity factors; 3.4.2 Tangible brand identity factors; 3.5 Marketing communication; 3.6 Conclusion; Chapter 4 Methodology; 4.1 Introduction; 4.2 Research Philosophy and Design; 4.3 Research Methods; 4.4 Sampling; 4.5 Questionnaire design; 4.6 Piloting; 4.7 Data Analysis; 4.8 Reliability and Validity; 4.9 Ethical Considerations; 4.10 Research Limitations; 4.11 Conclusion; Chapter 5 - Findings and Discussion; 5.1 Introduction 327 $a5.2 Findings in Consumer Behaviour5.3 Findings on Brand Identity; 5.3.1 Brand origin; 5.3.2 Brand values; 5.3.3 Brand personality; 5.3.4 Brand relationship; 5.3.5 Brand logo; 5.3.6 Brand name; 5.3.7 Brand slogan; 5.3.8 Testimonial; 5.4 Conclusion; Chapter 6 - Conclusion and recommendations; 6.1 Conclusion; 6.2 Contribution to theory; 6.3 Contribution to method; 6.4 Contribution to practice; References; Appendices 330 $aHauptbeschreibung The market for Islam-compliant products is getting more and more important, due to the high impact of religious obligation on Muslim consumer behaviour. According to studies, the market for Muslim-compliant brands has increased dramatically, with a global worth of 1.5 trillion a year. However, the market for Islam-compliant brands seems to be underdeveloped in Europe when compared to the rest of the world. Surprisingly, little research is conducted in this highly attractive segment, although Islam is assumed to be the fastest growing religion, with a total of 1.6 billion foll 606 $aBrand name products$zIslamic countries 606 $aBranding (Marketing)$zIslamic countries 606 $aProduct management$zIslamic countries 615 0$aBrand name products 615 0$aBranding (Marketing) 615 0$aProduct management 676 $a658.8 676 $a658.80091767 700 $aAlihodzic$b Vedad$01466422 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787697003321 996 $aBrand identity factors$93676896 997 $aUNINA