LEADER 03970nam 2200637 450 001 9910787494203321 005 20230125183101.0 010 $a1-63157-213-X 035 $a(CKB)3710000000329601 035 $a(OCoLC)900878654 035 $a(CaPaEBR)ebrary11007940 035 $a(CaBNVSL)swl00404637 035 $a(Au-PeEL)EBL1911680 035 $a(CaPaEBR)ebr11007940 035 $a(CaONFJC)MIL688601 035 $a(OCoLC)901301678 035 $a(CaSebORM)9781631572128 035 $a(MiAaPQ)EBC1911680 035 $a(EXLCZ)993710000000329601 100 $a20150126d2015 fy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 10$aSocial content marketing for entrepreneurs /$fJim Barry 205 $aFirst edition. 210 1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015. 215 $a1 online resource (322 p.) 225 1 $aDigital and social media marketing and advertising collection,$x2333-8830 311 $a1-63157-212-1 320 $aIncludes bibliographical references and index. 327 $aPart 1. Getting audiences to TALK -- 1. Educating targets with TRUSTED content -- 2. Escorting prospects with frame-of-mind connections -- 3. SHIPPING content with an emotional twist -- Part 2. Getting audiences to RAISE your brand -- 4. Earning readership with content mastery -- 5. Evangelizing with employee ADVOCATES -- 6. Enchant Influencers through OUTREACH -- 7. Enlist followers with a STAMP -- 8. Expose content that will RUNLAPS -- Part 3. Getting audiences to REACT -- 9. Empowering brand ambassadors to RESONATE -- 10. Engage communities through CONVERSATION -- 11. E-mail engaging and perpetuating proprietary audiences -- 12. Enabling mobile CUSTOMER experiences -- 13. Enrolling trial users with freemiums -- Future: social content-marketing predictions from a strategic planning perspective -- Index. 330 3 $aThis book will provide a practical overview of how digital content, social media and search engine optimization work together in driving website traffic and sales leads. The goal of the book is to educate readers on the new mindset and social technologies required to drive this traffic in a timely and non-intrusive way. Readers will benefit from a comprehensive but succinct overview of how social networking, search friendly blogging, trustworthy content, contextually-targeted online campaigns and mobile marketing techniques are transforming companies that embrace inbound marketing. Targeted for business professionals and students that are saturated with social technology updates, the book offers a more strategic orientation to these subjects as they relate to sales nurturing and thought leadership. And unlike books that cover social media one platform or technology at a time, this book is organized for readers to master elements of strategy in the order of their implementation. In so doing, it will help order the steps of professionals in the midst of launching new digital marketing initiatives as well as students tasked with completing social media marketing plans. 410 0$aDigital and social media marketing and advertising collection.$x2333-8830 606 $aInternet advertising 606 $aOnline social networks 610 $aInbound marketing 610 $acontent marketing 610 $asocial media marketing 610 $ablogging 610 $aonline marketing 610 $asocial networking 610 $athought leadership 610 $asearch engine marketing 615 0$aInternet advertising. 615 0$aOnline social networks. 676 $a659.144 700 $aBarry$b Jim.$01116427 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787494203321 996 $aSocial content marketing for entrepreneurs$93700848 997 $aUNINA