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035   $a(EBL)1920895
035   $a(OCoLC)900878435
035   $a(CaBNVSL)swl00404632
035   $a(Au-PeEL)EBL1920895
035   $a(CaPaEBR)ebr11007937
035   $a(CaONFJC)MIL697306
035   $a(OCoLC)903609691
035   $a(CaSebORM)9781606498484
035   $a(MiAaPQ)EBC1920895
035   $a(EXLCZ)993710000000335418
100   $a20150126d2015      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $2rdacontent
182   $2rdamedia
183   $2rdacarrier
200 10$aDigital privacy in the marketplace $eperspectives on the information exchange /$fGeorge R. Milne
205   $aFirst edition.
210  1$aNew York, New York (222 East 46th Street, New York, NY 10017) :$cBusiness Expert Press,$d2015.
215   $a1 online resource (200 p.)
225 1 $aDigital and social media marketing and advertising collection,$x2333-8830
300   $aDescription based upon print version of record.
311   $a1-60649-848-7 
320   $aIncludes bibliographical references (pages 155-172) and index.
327   $a1. The information environment and the privacy problem -- 2. Why privacy is needed -- 3. Perspectives of privacy: technology history and academic theories -- 4. Information exchange and privacy in the marketplace -- 5. Information based privacy harms -- 6. Forms of protection -- 7. The future of privacy -- References -- Index.
330 3 $aThis book examines digital privacy in the marketplace. It focuses on the data exchanges between marketers and consumers, with special attention to the privacy challenges that are brought about by new information technologies. The purpose of this book is to provide a background source to help the reader think more deeply about the impact of privacy issues on both consumers and marketers. It covers topics such as: why privacy is needed, the technological, historical and academic theories of privacy, how market exchange affects privacy, what are the privacy harms and protections available, and what is the likely future of privacy.
410  0$aDigital and social media marketing and advertising collection.$x2333-8830
606   $aInternet$xAccess control
606   $aTeleshopping
606   $aComputer security
606   $aData protection
610   $aPrivacy
610   $aInformation Exchange
610   $aTechnology
610   $aPrivacy Harms and Protections
610   $aFuture of Privacy
615  0$aInternet$xAccess control.
615  0$aTeleshopping.
615  0$aComputer security.
615  0$aData protection.
676   $a004.678
700   $aMilne$b George R.$0193631
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910787457903321
996   $aDigital privacy in the marketplace$93738853
997   $aUNINA