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100   $a20180706e20162013  uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe irrational consumer $eapplying behavioural economics to your business strategy /$fEnrico Trevisan
210  1$aLondon ;$aNew York :$cRoutledge,$d2016.
215   $axi, 141 p. $cill
300   $a"A Gower book"--cover.
300   $a"First published 2013 by Gower Publishing"--t.p. verso.
311   $a1-138-27411-9 
311   $a1-4724-1344-X 
320   $aIncludes bibliographical references and index.
327   $a1. The loss of rationality -- 2. A passion for deals -- 3. The sense of possession -- 4. An embarrassment of riches -- 5. Sunk costs and re-emerging costs -- 6. Divide and rule -- 7. Money games -- 8. Ulysses, the sirens and the challenge of self control -- 9. Mind games.
606   $aConsumer behavior
606   $aEconomics$xPsychological aspects
615  0$aConsumer behavior.
615  0$aEconomics$xPsychological aspects.
676   $a658.4/012
700   $aTrevisan$b Enrico.$0477386
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910787321003321
996   $aThe irrational consumer$93862788
997   $aUNINA