LEADER 03346nam 2200613 450 001 9910787236803321 005 20231110234808.0 010 $a94-6274-194-8 035 $a(CKB)3710000000316074 035 $a(EBL)1913362 035 $a(SSID)ssj0001436179 035 $a(PQKBManifestationID)11817165 035 $a(PQKBTitleCode)TC0001436179 035 $a(PQKBWorkID)11436402 035 $a(PQKB)10782602 035 $a(MiAaPQ)EBC1913362 035 $a(Au-PeEL)EBL1913362 035 $a(CaPaEBR)ebr10995901 035 $a(CaONFJC)MIL733572 035 $a(OCoLC)904084092 035 $a(EXLCZ)993710000000316074 100 $a20150106h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aReflective communication scrum $erecipe for accountability /$fBetteke van Ruler 210 1$aHague, Netherlands :$cEleven International Publishing,$d2014. 210 4$dİ2014 215 $a1 online resource (95 p.) 300 $aDescription based upon print version of record. 311 $a1-336-02286-8 311 $a94-6236-461-3 320 $aIncludes bibliographical references. 327 $aCover; Title Page; Table of Contents; Introduction; What's the use of RCS?; Chapter 1 / A new way of planning; The traditional planning method; A planning method; The Scrum method; The RCS Building blocks; The Agile Manifesto for public relations and corporate communication; Chapter 2 / This is how you do it; Basic principles of the RCS; Key elements of the Reflective Communication Scrum; Building block 1a: Vision on the profession; Building block 1b: Vision on priorities; Building block 2: Intake; Building block 3: Sprint planning; Building block 4a: Sprint; Building block 4b: Scrum 327 $aBuilding block 5: Validation Chapter 3 / 5 x 4 Essentials of the RCS; Four roles; Four meetings; Four artefacts; Evaluation; Four types of evaluation; Four aspects of accountability; Chapter 4 / Backgrounds of the RCS ; How communication works; Acting reflective; The reflective practitioner; Organizational change; The power of Scrum; Biography of Betteke van Ruler; Work in progress; Glossary; List of references; Notes 330 $aThis concise book on agile and Scrum offers an alternative methodology for project planning in the communication branch in which flexibility is embraced and formalized. Dynamics and change are no longer obstacles, but simply elements of the method. Scrum was invented by two organization scholars and further developed in the information technology industry. Today, it is applied in many disciplines, but scarcely at all in the field of communication. That is expected to change swiftly. Scrum is now being applied experimentally in communication and users are highly enthusiastic. 606 $aCommunication$xStudy and teaching 606 $aLanguage arts 615 0$aCommunication$xStudy and teaching. 615 0$aLanguage arts. 676 $a302.207 700 $aVan Ruler$b Betteke$0927291 702 $aPeters$b Gidion 702 $aKlomp$b Jaap van der 702 $aRamakers$b Sjaak 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787236803321 996 $aReflective communication scrum$93830845 997 $aUNINA