LEADER 03834nam 2200589 450 001 9910466882603321 005 20200520144314.0 010 $a0-7303-5700-7 010 $a0-7303-5699-X 035 $a(CKB)4100000004820615 035 $a(MiAaPQ)EBC5398036 035 $a(CaSebORM)9780730357018 035 $a(Au-PeEL)EBL5398036 035 $a(CaPaEBR)ebr11558353 035 $a(OCoLC)1037272369 035 $a(EXLCZ)994100000004820615 100 $a20180604d2018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aAffected $eemotionally engaging customers in the digital age /$fCara Wrigley & Karla Straker 205 $a1st edition 210 1$aMilton, Qld :$cJohn Wiley & Sons Australia, Ltd,$d2018. 215 $a1 online resource (230 pages) $cillustrations 311 $a0-7303-5701-5 320 $aIncludes bibliographical references. 330 $aHow can you create meaningful connections with customers in the digital space? The rapid emergence of new technologies has revolutionized the way companies build relationships and interact with their customers. Today, it?s more important than ever to have an emotional understanding of customers and how they feel about a product, service, or business, even when your primary interactions are via digital channels. Affected goes beyond influencing behaviors to understanding cognition and emotion as a way to better connect with customers in the digital space. In it, Wrigley and Straker offer a new approach?one that examines channel relationships and useful concepts for clarifying and refining the emotional meaning behind company strategy and their relationship to corresponding channels. Using case study examples from and over a decade of primary research in the area, they discuss the process and impact of such emotionally aware channel designs. Spanning entrepreneurial start-up techniques of wunderkind artist Cj Hendry through to the lucrative retail sector of luxury brand Burberry, this seminal book offers multi-channel design approach that can show companies how to select, design, and maintain digital engagements based on their strategy and industry needs. Shows businesses how they can better understand and engage with customers digitally Demonstrates how to gain competitive advantage by integrating design methods into corporate strategy Provides multi-channel approaches for how businesses can select, design, and maintain digital engagements Establishes a clear framework for analysing and applying the right strategy for your digital engagement Connecting and engaging with customers is pivotal to business success, but in the digital space the old methods just won?t cut it. With Affected , you?ll find the tools and techniques you need to find your customers where they are. 606 $aCustomer relations 606 $aInternet marketing 606 $aBUSINESS & ECONOMICS / Management Science$2bisacsh 606 $aBUSINESS & ECONOMICS / Management$2bisacsh 606 $aBUSINESS & ECONOMICS / Industrial Management$2bisacsh 606 $aBUSINESS & ECONOMICS / Organizational Behavior$2bisacsh 608 $aElectronic books. 615 0$aCustomer relations. 615 0$aInternet marketing. 615 7$aBUSINESS & ECONOMICS / Management Science. 615 7$aBUSINESS & ECONOMICS / Management. 615 7$aBUSINESS & ECONOMICS / Industrial Management. 615 7$aBUSINESS & ECONOMICS / Organizational Behavior. 676 $a658.812 700 $aWrigley$b Cara$0925909 702 $aStraker$b Karla 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910466882603321 996 $aAffected$92078877 997 $aUNINA LEADER 03710nam 2200637 450 001 9910787225803321 005 20210513214831.0 010 $a0-231-53852-9 024 7 $a10.7312/yang16996 035 $a(CKB)3710000000329246 035 $a(EBL)1912256 035 $a(SSID)ssj0001405860 035 $a(PQKBManifestationID)11799281 035 $a(PQKBTitleCode)TC0001405860 035 $a(PQKBWorkID)11393717 035 $a(PQKB)11271204 035 $a(StDuBDS)EDZ0001248725 035 $a(MiAaPQ)EBC1912256 035 $a(DE-B1597)458561 035 $a(OCoLC)979620837 035 $a(DE-B1597)9780231538527 035 $a(Au-PeEL)EBL1912256 035 $a(CaPaEBR)ebr11012194 035 $a(CaONFJC)MIL688420 035 $a(OCoLC)899240297 035 $a(EXLCZ)993710000000329246 100 $a20150202h20152015 uy 0 101 0 $aeng 135 $aurun#---|u||u 181 $ctxt 182 $cc 183 $acr 200 10$aMemories of Mount Qilai $ethe education of a young poet /$fYang Mu ; translated by John Balcom and Yingtsih Balcom 210 1$aNew York, New York ;$aWest Sussex, England :$cColumbia University Press,$d2015. 210 4$dİ2015 215 $a1 online resource (453 p.) 225 1 $aModern Chinese Literature from Taiwan 300 $aDescription based upon print version of record. 311 0 $a1-322-57138-4 311 0 $a0-231-16996-5 327 $tFront matter --$tCONTENTS --$tTRANSLATOR ' S PREFACE --$tACKNOWLEDGMENTS --$tMountain Wind and Ocean Rain --$tReturn to Degree Zero --$tLong Ago, When We Started 330 $aHualien, on the Pacific coast of eastern Taiwan, and its mountains, especially Mount Qilai, were deeply inspirational for the young poet Yang Mu. A place of immense natural beauty and cultural heterogeneity, the city was also a site of extensive social, political, and cultural change in the twentieth century, from the Japanese occupation and the American bombings of World War II to the Chinese civil war, the White Terror, and the Cold War. Taken as a whole, these evocative and allusive autobiographical essays provide a personal response to history as Taiwan transitioned from a Japanese colony to the Republic of China. Yang Mu recounts his childhood experiences under the Japanese, life in the mountains in proximity to indigenous people as his family took refuge from the American bombings, his initial encounters and cultural conflicts with Nationalist soldiers recently arrived from mainland China, the subsequent activities of the Nationalist government to consolidate power, and the island's burgeoning new manufacturing society. Nevertheless, throughout those early years, Yang Mu remained anchored by a sense of place on Taiwan's eastern coast and amid its coastal mountains, over which stands Mount Qilai like a guardian spirit. This was the formative milieu of the young poet. Yang Mu seized on verse to develop a distinct persona and draw meaning from the currents of change reshuffling his world. These eloquent essays create an exciting, subjective realm meant to transcend the personal and historical limitations of the individual and the end of culture, "plundered and polluted by politics and industry long ago." 410 0$aModern Chinese literature from Taiwan. 606 $aPoets, Chinese$zTaiwan$y20th century$vBiography 615 0$aPoets, Chinese 676 $a895.11/52 B 700 $aYang$b Mu$f1940-$0877751 702 $aBalcom$b John 702 $aBalcom$b Yingtsih 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787225803321 996 $aMemories of Mount Qilai$93678571 997 $aUNINA