LEADER 07111nam 22009255 450 001 9910787220003321 005 20200919012415.0 010 $a1-349-48188-2 010 $a1-137-38533-2 024 7 $a10.1057/9781137385338 035 $a(CKB)3710000000330194 035 $a(EBL)1913537 035 $a(SSID)ssj0001617600 035 $a(PQKBManifestationID)16348534 035 $a(PQKBTitleCode)TC0001617600 035 $a(PQKBWorkID)14919810 035 $a(PQKB)10331279 035 $a(SSID)ssj0001405045 035 $a(PQKBManifestationID)12625001 035 $a(PQKBTitleCode)TC0001405045 035 $a(PQKBWorkID)11382743 035 $a(PQKB)11732639 035 $a(MiAaPQ)EBC1913537 035 $a(DE-He213)978-1-137-38533-8 035 $a(EXLCZ)993710000000330194 100 $a20151222d2014 u| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aBusiness Essentials for Strategic Communicators$b[electronic resource] $eCreating Shared Value for the Organization and its Stakeholders /$fby M. Ragas, E. Culp 205 $a1st ed. 2014. 210 1$aNew York :$cPalgrave Macmillan US :$cImprint: Palgrave Macmillan,$d2014. 215 $a1 online resource (232 p.) 300 $aDescription based upon print version of record. 311 $a1-322-57727-7 311 $a1-137-38773-4 320 $aIncludes bibliographical references and index. 327 $aTitle; Copyright; Contents; List of Tables and Figures; Tables; Figures; Foreword; Preface; About the Authors; Acknowledgments; Part I Introduction to Business Essentials for Communicators; 1 Why Knowledge of "Business 101" Matters; Growing Market Demand and Changing Expectations; Counseling Organizational Leadership Means Business; The Payoff for Learning "Business 101"; Ranking Desired "Business 101" Knowledge; Building a Base of "Business 101" Knowledge; Key Terms; Discussion Questions; Part II Foundational Business Knowledge for Communicators; 2 Economics and Economic Indicators 327 $aThe Economy and Economics in a NutshellKey Interconnected Economic Indicators; The Federal Reserve's Role in the Economy; Sorting Through Industry-Specific Indicators; Putting It All Together; Key Terms; Discussion Questions; 3 Finance and the Stock Market; Corporate Finance and Making Money; Stock Exchanges and Stock Listings; Initial Public Offerings and "Going Public"; The Financial Community and Wall Street; Barometers of Company and Stock Market Performance; The Stock Market Matters for Strategic Communicators; Key Terms; Discussion Questions; 4 Accounting and Financial Statements 327 $aQuarterly Financial ReportingTypes of Financial Statements; The Income Statement; Profit Margins; Earnings Per Share (EPS); Balance Sheet; Financial Valuation Metrics; Practice Makes Perfect and Is Worth It; Key Terms; Discussion Questions; 5 The Law and Corporate Disclosure; Securities Laws for Public Companies; Material, Nonpublic Information and Insider Trading; Corporate Disclosure Theories and Research; Communication Channels for Corporate Disclosure; Earnings Guidance and Forward-Looking Statements; Disclosures in "Plain English" and Boosting Transparency; Key Terms 327 $aDiscussion Questions6 Intangible Assets and Nonfinancial Information; Tangible, Intangible, and Financial Assets; GAAP Reporting and Intangible Assets; A More Holistic Approach to Evaluating Performance; Categories of Intangible Assets and Nonfinancial Information; Intangible Assets and Strategic Communication; Key Terms; Discussion Questions; Part III Focal Areas at the Intersection of Business and Communication; 7 Corporate Governance; Corporations and the Agency Problem; The Proxy Statement and Annual Meeting; Exit, Voice, and Loyalty at Public Companies 327 $aBest Practices in Corporate GovernanceDodd-Frank and Executive Compensation; Corporate Governance and Strategic Communication; Key Terms; Discussion Questions; 8 Corporate Social Responsibility; Shareholder Theory versus Stakeholder Theory; Doing Well by Doing Good: Empirical Evidence; CSR and Triple Bottom-Line Reporting; CSR and Sustainability Rankings; Third-Party Monitoring and Verification of CSR Performance; Linking CSR and Business Performance; CSR and Strategic Communication; Key Terms; Discussion Questions; 9 Corporate Reputation; Benefits of a Strong Corporate Reputation 327 $aDefining Corporate Reputation 330 $aThe rise of digital media and the public's demand for transparency has elevated the importance of communication for every business. To have a voice or seat at the table and maximize their full value, a strategic communicator must be able to speak the language and understand business goals, issues, and trends. The challenge is that many communicators don't hold an MBA and didn't study business in college. Business Essentials for Strategic Communicators provides communication professionals and students with the essential 'Business 101' knowledge they need to navigate the business world with the best of them. Readers will learn the essentials of financial statements and terminology, the stock market, public companies, and more--all with an eye on how this knowledge helps them do their jobs better as communication professionals. . 606 $aManagement information systems 606 $aManagement 606 $aOrganization 606 $aPlanning 606 $aLeadership 606 $aBusiness 606 $aPublic relations 606 $aBusiness Information Systems$3https://scigraph.springernature.com/ontologies/product-market-codes/522030 606 $aManagement$3https://scigraph.springernature.com/ontologies/product-market-codes/515000 606 $aOrganization$3https://scigraph.springernature.com/ontologies/product-market-codes/516000 606 $aBusiness Strategy/Leadership$3https://scigraph.springernature.com/ontologies/product-market-codes/515010 606 $aPopular Science in Business and Management$3https://scigraph.springernature.com/ontologies/product-market-codes/Q42000 606 $aCorporate Communication/Public Relations$3https://scigraph.springernature.com/ontologies/product-market-codes/513040 615 0$aManagement information systems. 615 0$aManagement. 615 0$aOrganization. 615 0$aPlanning. 615 0$aLeadership. 615 0$aBusiness. 615 0$aPublic relations. 615 14$aBusiness Information Systems. 615 24$aManagement. 615 24$aOrganization. 615 24$aBusiness Strategy/Leadership. 615 24$aPopular Science in Business and Management. 615 24$aCorporate Communication/Public Relations. 676 $a658.4/5 676 $a658.45 700 $aRagas$b M$4aut$4http://id.loc.gov/vocabulary/relators/aut$01467735 702 $aCulp$b E$4aut$4http://id.loc.gov/vocabulary/relators/aut 906 $aBOOK 912 $a9910787220003321 996 $aBusiness Essentials for Strategic Communicators$93678517 997 $aUNINA