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100   $a20181228d2012      uy             0
101 0 $aeng
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181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aGreenwash $ebig brands and carbon scams /$fGuy Pearse
210  1$aCollingwood, Victoria :$cBlack Inc.,$d2012.
215   $a1 online resource (340 p.)
300   $aIncludes index.
311   $a1-86395-575-5 
327   $aFront Cover; Copyright; GREENWASH; Contents; Dedication; Introduction; Banks; Beer; Big Box Grocery and Retail; Cars; Celebrities; Coffee; Earth Hour; Electricity; Fashion; Fast Food; Flights; Freight; Home Appliances and Entertainment; Hotels; Luxe Punting; Media; Online Searching, Shopping, Socialising; Petrol; Pets; Phones, Computers and Office Electronics; Professional Services; Real Estate; Sex; Soft Drink; Sports; Sweet Treats; Conclusion; Your Pocket Guide to Greenwashing; Picture Section; Acknowledgements
330   $aGoing green is the new black for big business. But how real is the climate-friendly revolution that's being advertised?Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace.But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate fac?ade - and what he finds will startle you.Nothing is sacred and no one is safe from scrutiny in this e
606   $aInternational business enterprises$xEnvironmental aspects
615  0$aInternational business enterprises$xEnvironmental aspects.
676   $a658.408
700   $aPearse$b Guy$01561993
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906   $aBOOK
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996   $aGreenwash$93829211
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