LEADER 04679nam 22006734 450 001 9910787097403321 005 20140827012636.0 010 $a0-8223-2390-7 010 $a0-8223-7824-8 024 7 $a10.1515/9780822378242 035 $a(CKB)3710000000228181 035 $a(OCoLC)893681231 035 $a(CaPaEBR)ebrary10924211 035 $a(SSID)ssj0001334885 035 $a(PQKBManifestationID)12514907 035 $a(PQKBTitleCode)TC0001334885 035 $a(PQKBWorkID)11273232 035 $a(PQKB)11360333 035 $a(MiAaPQ)EBC3008036 035 $a889017970 035 $a(OCoLC)1143616543 035 $a(MdBmJHUP)muse80632 035 $a(DE-B1597)552888 035 $a(DE-B1597)9780822378242 035 $a(OCoLC)1226679212 035 $a(EXLCZ)993710000000228181 100 $a20140825d1999 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aScreening culture, viewing politics $ean ethnography of television, womanhood, and nation in postcolonial India /$fPurnima Mankekar 210 1$aDurham, N.C. :$cDuke University Press,$d1999. 215 $a1 online resource (445 p.) 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a1-322-10148-5 311 $a0-8223-2357-5 320 $aIncludes bibliographical references (pages [395]-415) and index. 327 $gCh. 1.$tCulture Wars --$gPt. I.$tFields of Power: The National Television Family.$gCh. 2.$tNational Television and the "Viewing Family"$gCh. 3.$t"Women-Oriented" Narratives and the New Indian Woman --$gPt. II.$tEngendering Communities.$gCh. 4.$tMediating Modernities: The Ramayan and the Creation of Community and Nation.$gCh. 5.$tTelevision Tales, National Narratives, and a Woman's Rage: Multiple Interpretations of Draupadi's "Disrobing" --$gPt. III.$tTechnologies of Violence.$gCh. 6.$t"Air Force Women Don't Cry": Militaristic Nationalism and Representations of Gender.$gCh. 7.$tPopular Narrative, the Politics of Location, and Memory.$tEpilogue: Sky Wars. 330 $aIn Screening Culture, Viewing Politics Purnima Mankekar presents a cutting-edge ethnography of television-viewing in India. With a focus on the responses of upwardly-mobile, yet lower-to-middle class urban women to state-sponsored entertainment serials, Mankekar demonstrates how television in India has profoundly shaped women?s place in the family, community, and nation, and the crucial role it has played in the realignment of class, caste, consumption, religion, and politics.Mankekar examines both ?entertainment? narratives and advertisements designed to convey particular ideas about the nation. Organizing her study around the recurring themes in these shows?Indian womanhood, family, community, constructions of historical memory, development, integration, and sometimes violence?Mankekar dissects both the messages televised and her New Delhi subjects? perceptions of and reactions to these messages. In the process, her ethnographic analysis reveals the texture of these women?s daily lives, social relationships, and everyday practices. Throughout her study, Mankekar remains attentive to the tumultuous historical and political context in the midst of which these programs? integrationalist messages are transmitted, to the cultural diversity of the viewership, and to her own role as ethnographer. In an enlightening epilogue she describes the effect of satellite television and transnational programming to India in the 1990s.Through its ethnographic and theoretical richness, Screening Culture, Viewing Politics forces a reexamination of the relationship between mass media, social life, and identity and nation formation in non-Western contexts. As such, it represents a major contribution to a number of fields, including media and communication studies, feminist studies, anthropology, South Asian studies, and cultural studies. 606 $aTelevision broadcasting$xSocial aspects$zIndia 606 $aTelevision programs$zIndia 606 $aTelevision in community development$zIndia 606 $aTelevision and women$zIndia 606 $aTelevision in politics$zIndia 615 0$aTelevision broadcasting$xSocial aspects 615 0$aTelevision programs 615 0$aTelevision in community development 615 0$aTelevision and women 615 0$aTelevision in politics 676 $a302.23/45/0954 700 $aMankekar$b Purnima$f1961-$0959645 801 0$bNDD 801 1$bNDD 906 $aBOOK 912 $a9910787097403321 996 $aScreening culture, viewing politics$93817526 997 $aUNINA