LEADER 06554nam 2200757 450 001 9910787095603321 005 20230126213402.0 010 $a1-61451-117-9 010 $a1-61451-813-0 024 7 $a10.1515/9781614511175 035 $a(CKB)3710000000228906 035 $a(EBL)1652210 035 $a(SSID)ssj0001333132 035 $a(PQKBManifestationID)12594032 035 $a(PQKBTitleCode)TC0001333132 035 $a(PQKBWorkID)11385693 035 $a(PQKB)11337047 035 $a(MiAaPQ)EBC1652210 035 $a(MiAaPQ)EBC4387176 035 $a(DE-B1597)175784 035 $a(OCoLC)979954737 035 $a(DE-B1597)9781614511175 035 $a(Au-PeEL)EBL4387176 035 $a(OCoLC)887961627 035 $a(EXLCZ)993710000000228906 100 $a20190402d2014 uy 0 101 0 $aeng 135 $aur||#|||||||| 181 $ctxt 182 $cc 183 $acr 200 00$aInteractions, images and texts $ea reader in multimodality /$fedited by Sigrid Norris and Carmen Daniela Maier 210 1$aBoston ;$aBerlin :$cDe Gruyter Mouton,$d[2014] 210 4$d©2014 215 $a1 online resource (416 p.) 225 1 $aTrends in applied linguistics ;$vVolume 11 300 $aDescription based upon print version of record. 311 $a1-61451-164-0 311 $a1-61451-162-4 320 $aIncludes bibliographical references and index. 327 $tFront matter --$tTable of contents --$tContributors --$t1. Introduction /$rNorris, Sigrid / Maier, Carmen Daniela --$tI. Multimodal theory and methodology: How are they developed? --$t2. From mediated discourse and nexus analysis to geosemiotics: a personal account /$rScollon, Suzie Wong --$t3. Developing multimodal (inter)action analysis: A personal account /$rNorris, Sigrid --$t4. About images and multimodality: A personal account /$rVan Leeuwen, Theo --$t5. Developing a GeM (genre and multimodality) model /$rBateman, John --$tII. Multimodal theory and methodology: What are their facets? --$t6. Mediated discourse analysis /$rJones, Rodney H. --$t7. Nexus analysis /$rPan, Yuling --$t8. Geosemiotics: Discourses in place /$rAl Zydjaly, Najma --$t9. Introduction to multimodal (inter)action analysis /$rPirini, Jesse --$t10. Multimodal analysis of new corporate genres /$rMaier, Carmen Daniela --$t11. Multimodal genre analysis /$rHiippala, Tuomo --$tIII. Conducting multimodal research --$t12. Multimodal approaches /$rJewitt, Carey --$t13. Systemic functional multimodal discourse analysis /$rO'Halloran, Kay L. / Fei, Victor Lim --$t14. Multimodal transcription: A case study /$rBezemer, Jeff --$t15. How-to-analyze webpages /$rDjonov, Emilia / Knox, John S. --$t16. A participatory approach to 'analysing' visual data: involving practitioners in visual feedback /$rLedema, Rick --$t17. Collecting video data: Role of the researcher /$rNorris, Sigrid / Geenen, Jarret / Metten, Thomas / Pirini, Jesse --$t18. Studying social actors: Some thoughts on ethics /$rPirini, Jesse / Norris, Sigrid / Geenen, Jarret / Matelau, Tui --$tIV. Sample analyses --$t19. Mediation as interrelationship: Example of kitesurfing /$rGeenen, Jarret --$t20. Vertical identity production and m?ori identity /$rMatelau, Tui --$t21. The matrix phenomenon /$rMaiorani, Arianna --$t22. Typography /$rStöckl, Hartmut --$t23. Multimodal constructions of factuality and authenticity in tv-news bulletins /$rTan, Sabine --$t24. Facebook: A multimodal discourse analysis of (semi-)automated communicative modes /$rEisenlauer, Volker --$t25. 3-D realisation of discourse: The case of war monuments /$rAbousnnouga, Gill / Machin, David --$t26. Multimodality and space exploration: communicative space in action /$rWhite, Paul --$t27. Mediated discourse analysis, 'embodied learning' and emerging social and professional identities /$rde Saint-Georges, Ingrid --$t28. Comic Books /$rPinar, Maria Jesus --$t29. Multimodality in literature: An analysis of Jonathan Safran Foer's a primer for the punctuation of heart disease /$rGibbons, Alison --$t30. Concluding remarks /$rNorris, Sigrid / Maier, Carmen Daniela --$tGlossary --$tIndex 330 $aMultimodality is a fast-growing interdisciplinary approach that aims to analyze the interplay of multiple modes such as gaze, gesture or spoken language that are utilized in interaction, and to examine the multimodal production and consumption of communicated messages. This Reader provides a comprehensive text of current research into multimodality, outlining in-depth delineation of each primary theoretical and methodological approach, as well as personal accounts of scholars, who are responsible for the various approaches' advancements. The book additionally offers a plethora of analysis chapters, written by scholars from across the world, with vastly diverse themes ranging from buying popcorn, protests in Oman, coaching sessions and identity, to kitesurfing, typography, TV news, billboards, workplace practices, or analyzing web pages, Facebook, comic books, and more. Flexible and easy to use, the Reader includes key terms, suggested further readings, and a project idea for each chapter. The key terms for the chapters also comprise the extensive alphabetical glossary. Brief introductions for the analysis chapters, written by the editors, summarize the topic, explain the methodology used, outline the thematic orientation, and link each chapter to other chapters in the book. Showcasing multimodal analysis in detail, this Reader is essential reading for undergraduate and postgraduate students, for emergent researchers, and for advanced scholars who wish to gain insight into the current state of multimodal research. 410 0$aTrends in applied linguistics ;$vVolume 11. 606 $aModality (Linguistics) 606 $aCommunication$xMethodology 606 $aSocial interaction 606 $aOral communication 610 $aMultimodal Communication. 610 $aMultimodal Discourse Analysis. 610 $aMultimodal Interaction Analysis. 610 $aSocial Semiotics. 610 $aVisual Communication. 615 0$aModality (Linguistics) 615 0$aCommunication$xMethodology. 615 0$aSocial interaction. 615 0$aOral communication. 676 $a302.2 702 $aNorris$b Sigrid$f1961- 702 $aMaier$b Carmen Daniela 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787095603321 996 $aInteractions, images and texts$93817510 997 $aUNINA