LEADER 04356nam 2200625 450 001 9910787006703321 005 20230126212334.0 010 $a0-255-36667-1 035 $a(CKB)3710000000264468 035 $a(EBL)1822987 035 $a(SSID)ssj0001399998 035 $a(PQKBManifestationID)11808858 035 $a(PQKBTitleCode)TC0001399998 035 $a(PQKBWorkID)11458089 035 $a(PQKB)10642465 035 $a(MiAaPQ)EBC1822987 035 $a(EXLCZ)993710000000264468 100 $a20141106h20142014 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising in a free society /$fRalph Harris, Arthur Seldon ; with an introduction by Christopher Snowdon 210 1$aLondon, England :$cThe Institute of Economic Affairs,$d2014. 210 4$dİ2014 215 $a1 online resource (206 p.) 225 1 $aHobart Papers 300 $aDescription based upon print version of record. 311 $a1-322-30396-7 311 $a0-255-36696-5 320 $aIncludes bibliographical references. 327 $aThe author; Foreword; Summary; Part 1; Introduction toAdvertising in a Free Society; Christopher Snowdon; Background; The economic evidence; Economic evidence: the consumer; Economic evidence: the producer; Does advertising create monopolies?; Advertising and market power; Widening the extent of the market; Brand loyalty, added value and manipulation; Added value and brand loyalty; The manipulation of consumers?; Does nanny know best?; Social criticisms of advertising; Advertising and single issue campaigners; Advertising, smoking, drinking and public health; The 'tyranny' of choice 327 $aTruth in advertisingReferences; Part 2; Advertising in a Free Society: The Condensed Version; Ralph Harris and Arthur Seldon; About the condensed version; What they have said; Original acknowledgement; Introduction; The need for advertising; Costs of marketing; The mass market; A national press; Branded goods; Revolution in retailing; Early examples and excesses; Advertising arrives; The critics; The classical critics; The left-wing critics; Retailer domination; The criticism examined: information or persuasion?; New wants; How much information?; Oligopoly: who dominates whom? 327 $aLong-term competitionInnovation; Freedom of choice; The claims; Reducing costs; Alternative methods; Stimulating demand; Reducing fluctuations; Competition and choice; Too much innovation?; A guarantee of quality and value?; Advertising as an incentive; Worlds to conquer; Sovereign or puppet?; Sovereignty in theory; Sovereignty in practice: consumer and citizen; Satisfaction for consumers; Let the advertiser beware; The role of the consumer; Let the buyer beware; Appendix A: The detergent halo; Appendix B: 'Hidden persuasion'; Appendix C: Political advertising; Appeals to hope 327 $aAppeals to fearThe 1956 version of truth in Labour propaganda; Appendix D: A subsidised press?; Appendix E: Restrictive practices in printing and their effects on advertising costs; Appendix F: The battle for commercial television - who was right?; Forecasts; Results; References 330 $aThis new version of 'Advertising in a Free Society' is valuable reminder of the fundamental role advertising plays in society. Although the criticisms aimed towards it, which Ralph Harris and Arthur Seldon aimed to dispel over half a century ago, continue to gain support, policy makers and campaigners risk undermining our freedom if they continue this crusade against the advertising industry. We should celebrate the fact that advertising empowers the everyday shopper, rather than undermining both businesses and consumers through constraining the industry. 410 0$aHobart Papers 606 $aAdvertising$zGreat Britain 606 $aCapitalism$xSocial aspects 606 $aFreedom of speech 615 0$aAdvertising 615 0$aCapitalism$xSocial aspects. 615 0$aFreedom of speech. 676 $a659.132 700 $aHarris$b Ralph$0123479 702 $aSeldon$b Arthur 702 $aSnowdon$b Christopher 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910787006703321 996 $aAdvertising in a free society$93780056 997 $aUNINA LEADER 03506nam 2200793Ia 450 001 9910974358703321 005 20200520144314.0 010 $a9786612356681 010 $a9780520928206 010 $a0520928202 010 $a9781282356689 010 $a1282356682 010 $a9781597349505 010 $a159734950X 024 7 $a10.1525/9780520928206 035 $a(CKB)1000000000007942 035 $a(EBL)224795 035 $a(OCoLC)70754723 035 $a(SSID)ssj0000258575 035 $a(PQKBManifestationID)11222453 035 $a(PQKBTitleCode)TC0000258575 035 $a(PQKBWorkID)10256409 035 $a(PQKB)10092950 035 $a(MiAaPQ)EBC224795 035 $a(OCoLC)56081361 035 $a(MdBmJHUP)muse30717 035 $a(DE-B1597)518841 035 $a(DE-B1597)9780520928206 035 $a(Au-PeEL)EBL224795 035 $a(CaPaEBR)ebr10057116 035 $a(CaONFJC)MIL235668 035 $a(dli)HEB33860 035 $a(MiU) MIU01100000000000000001110 035 $a(Perlego)551489 035 $a(MiU)MIU01100000000000000001110 035 $a(EXLCZ)991000000000007942 100 $a20030310d2004 ub 0 101 0 $aeng 135 $aur|||||||nn|n 181 $ctxt 182 $cc 183 $acr 200 10$aThing knowledge $ea philosophy of scientific instruments /$fDavis Baird 205 $a1st ed. 210 $aBerkeley, Calif. $cUniversity of California Press$dc2004 215 $a1 online resource (297 p.) 300 $aDescription based upon print version of record. 311 08$a9780520232495 311 08$a0520232496 320 $aIncludes bibliographical references (p. 239-259) and index. 327 $aInstrument epistemology -- Models : representing things -- Working knowledge -- Encapsulating knowledge -- Instrumentation revolution -- Thing knowledge -- The thing-y-ness of things -- Between technology and science -- Instrumental objectivity -- The gift. 330 $aWestern philosophers have traditionally concentrated on theory as the means for expressing knowledge about a variety of phenomena. This absorbing book challenges this fundamental notion by showing how objects themselves, specifically scientific instruments, can express knowledge. As he considers numerous intriguing examples, Davis Baird gives us the tools to "read" the material products of science and technology and to understand their place in culture. Making a provocative and original challenge to our conception of knowledge itself, Thing Knowledge demands that we take a new look at theories of science and technology, knowledge, progress, and change. Baird considers a wide range of instruments, including Faraday's first electric motor, eighteenth-century mechanical models of the solar system, the cyclotron, various instruments developed by analytical chemists between 1930 and 1960, spectrometers, and more. 517 3 $aPhilosophy of scientific instruments 606 $aScientific apparatus and instruments 606 $aScience$xPhilosophy 606 $aScience$xTechnological innovations 615 0$aScientific apparatus and instruments. 615 0$aScience$xPhilosophy. 615 0$aScience$xTechnological innovations. 676 $a502/.8/4 686 $aTB 2280$2rvk 700 $aBaird$b Davis$061630 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910974358703321 996 $aThing knowledge$94329654 997 $aUNINA