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100   $a20140929d2014      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe discourse of online consumer reviews /$fCamilla Vasquez
210  1$aNew York :$cBloomsbury,$d2014.
215   $a1 online resource (356 p.)
225 1 $aBloomsbury discourse
300   $aDescription based upon print version of record.
311   $a1-4742-6925-7 
311   $a1-4411-9628-5 
320   $aIncludes bibliographical references and index.
327   $aAcknowledgements -- An introduction to online reviews -- Evaluation and stance in describing experience -- The discursive construction of reviewer identities -- Interacting with others, and with other texts : involvement and intertextuality -- Digital narratives of personal experience : narrative structures and dimensions -- Summary and conclusion -- References -- Index.
330   $a"The Discourse of Online Reviews is the first book to provide an account of the discursive, pragmatic and rhetorical features of this rapidly growing form of technologically-mediated communication. Examining a corpus of over 1,000 consumer reviews, Camilla Va?squez explores many of the discourse features that are characteristic of this new, user-generated, computer-mediated and primarily text-based genre. She investigates the language used by reviewers as they forge connections with their audiences to draw them into their stories, as they construct their expertise and authority on various subjects and as they evaluate and assess their consumer experiences. She also demonstrates how reviewers display their awareness about emerging conventions of the very genre in which they are participating. This book adopts an eclectic approach to the analysis of discourse, and explores topics such as evaluation, identity and intertextuality as they occur in online reviews of hotels, restaurants, recipes, films and other consumer products."--Bloomsbury Publishing.
410  0$aBloomsbury discourse series.
606   $aConsumer behavior
606   $aElectronic discussion groups
606   $2Semantics, discourse analysis, etc
615  0$aConsumer behavior.
615  0$aElectronic discussion groups.
676   $a658.8/343
700   $aVasquez$b Camilla$0770169
801  0$bUtOrBLW
801  1$bUtOrBLW
906   $aBOOK
912   $a9910786932903321
996   $aThe discourse of online consumer reviews$93778782
997   $aUNINA