LEADER 01838nam a2200301 i 4500 001 991003703839707536 008 080611s2008 it 00 ita d 020 $a9788884227041 035 $ab13739700-39ule_inst 040 $aSet. Economia - SAGA$bita 082 04$a338.4762131 100 1 $aScorrano, Paola$0607190 245 10$aCompetitività?, collaborazione e valore nelle network industries :$bun'analisi nel settore dei videogame /$cPaola Scorrano 260 $aBari :$bCacucci,$c2008 300 $axi, 108 p. ;$c24 cm 440 0$aCollana di economia aziendale.$pEconomia manageriale ;$v2 504 $aBibliografia: p. 103-108 650 04$aAziende elettroniche$xCooperazione$xOrganizzazione 907 $a.b13739700$b02-04-14$c11-06-08 912 $a991003703839707536 945 $aLE025 ECO 338.4 SCO01.01$g1$i2025000217607$lle025$nPubblicazione con fattura del Dipartimento$nLibro di testo a.a. 2019/2020 prof.ssa Scorrano$o-$pE12.00$q-$rl$sc $t16$u1$v0$w1$x0$y.i1477429x$z11-06-08 945 $aLE025 ECO 338.4 SCO01.01$g2$i2025000217614$lle025$nPubblicazione con fattura del dipartimento$o-$pE12.00$q-$rl$s- $t0$u2$v0$w2$x0$y.i14774306$z11-06-08 945 $aLE025 ECO 338.4 SCO01.01$g3$i2025000217621$lle025$nPubblicazione con fattura del dipartimento$o-$pE12.00$q-$rl$s- $t0$u6$v2$w6$x0$y.i14774318$z11-06-08 945 $aLE025 ECO 338.4 SCO01.01$g4$i2025000217638$lle025$nPubblicazione con fattura del dipartimento$o-$pE12.00$q-$rl$s- $t0$u7$v1$w7$x0$y.i1477432x$z11-06-08 945 $aLE025 ECO 338.4 SCO01.01$g5$i2025000217645$lle025$nPubblicazione con fattura del dipartimento$o-$pE12.00$q-$rl$s- $t0$u2$v0$w2$x0$y.i14774331$z11-06-08 996 $aCompetitività, collaborazione e valore nelle network industries$91123034 997 $aUNISALENTO 998 $ale025$b11-06-08$cm$da $e-$fita$git $h0$i0 LEADER 03479oam 2200649I 450 001 9910786876903321 005 20230803030007.0 010 $a1-136-66937-X 010 $a1-136-66930-2 010 $a0-203-58261-6 024 7 $a10.4324/9780203582619 035 $a(CKB)2670000000357898 035 $a(EBL)1186424 035 $a(SSID)ssj0001013239 035 $a(PQKBManifestationID)12396582 035 $a(PQKBTitleCode)TC0001013239 035 $a(PQKBWorkID)10953147 035 $a(PQKB)10044185 035 $a(MiAaPQ)EBC1186424 035 $a(Au-PeEL)EBL1186424 035 $a(CaPaEBR)ebr10699336 035 $a(CaONFJC)MIL487127 035 $a(OCoLC)843642577 035 $a(OCoLC)857806988 035 $a(OCoLC)849924966 035 $a(FINmELB)ELB138811 035 $a(EXLCZ)992670000000357898 100 $a20180706e20131953 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aOutdoor advertising $eits function in modern advertising and marketing /$fR. Nelson & A.E. Sykes ; with a foreword by C.B. Wrey 210 1$aAbingdon, Oxon :$cRoutledge,$d2013. 215 $a1 online resource (198 p.) 225 0 $aRoutledge Library Editions: Advertising ;$vvolume 8 300 $aFirst published in 1953 by George Allen & Unwin Ltd. 311 $a1-138-97784-5 311 $a0-415-81798-6 320 $aIncludes bibliographical references. 327 $aCover; Half Title; Title Page; Copyright Page; Original Title Page; Original Copyright Page; Table of Contents; Authors' Note; Introduction; Foreword; Part 1; Chapter I Poster Sites and Poster Contractors; Chapter II The Outdoor Advertising Agency; Chapter III Poster Design; Chapter IV Poster Printing; Part 2; Chapter V Outdoor Advertising-The Medium; Chapter VI Using Outdoor Advertising; Chapter VII The Outdoor Agency in Action; Part 3; Chapter VIII Measuring the Poster Audience; Chapter IX Further Development; Part 4; Chapter X Social Aspects of Outdoor Advertising 327 $aChapter XI The Town and Country Planning ActReferences; Appendices; 1 The Population of Great Britain & Northern Ireland; 2 Costs of Poster Campaigns; 3 Transportation Advertising-Traffic and Poster Sizes; 4 Transportation Advertising-Schedules and Costs; 5 Standard Conditions of Trading; 6 Sections 31 and 32-The Town & Country Planning Act, 1947; 7 Glossary 330 $aThe poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a sit 410 0$aRoutledge Library Editions: Advertising 606 $aAdvertising, Outdoor 615 0$aAdvertising, Outdoor. 676 $a659.13 700 $aNelson$b R. (Richard)$f1903-,$01532408 701 $aSykes$b A. E$g(Anthony Edmund)$01532409 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910786876903321 996 $aOutdoor advertising$93778548 997 $aUNINA