LEADER 03461nam  2200565I  450 
001 9910786873203321
005 20210824212307.0
010   $a1-118-45225-9
035   $a(CKB)2670000000370880
035   $a(EBL)1207614
035   $a(SSID)ssj0000971800
035   $a(PQKBManifestationID)11617483
035   $a(PQKBTitleCode)TC0000971800
035   $a(PQKBWorkID)10945616
035   $a(PQKB)11565862
035   $a(Au-PeEL)EBL1207614
035   $a(CaPaEBR)ebr10716209
035   $a(CaONFJC)MIL576325
035   $a(OCoLC)849718819
035   $a(CaSebORM)9781118654811
035   $a(MiAaPQ)EBC1207614
035   $a(EXLCZ)992670000000370880
100   $a20130307d2013      uy             0
101 0 $aeng
135   $aurcn#---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aEvil by design $einteraction design to lead us into temptation /$fChris Nodder
205   $a1st ed.
210   $aIndianapolis, IN $cJohn Wiley & Sons$d2013
215   $a1 online resource (320 pages)
300   $aDescription based upon print version of record.
320   $aIncludes bibliographical references and index.
327   $aPride. Misplaced pride causes cognitive dissonance ; Social proof : Using messages from friends to make it personal and emotional ; Closure : The appeal of completeness and desire for order ; Manipulating pride to change beliefs -- Sloth. Desire lines : From A to B with as few barriers as possible ; Reduced options and smart defaults smooth the decision process ; Sloth : Is it worth the effort? -- Gluttony. Deserving our rewards ; Escalating commitment : foot-in-the-door, door-in-the-face ; Invoking gluttony with scarcity and loss aversion ; Self-control : Gluttony's nemesis -- Anger. Avoiding anger ; Embracing anger ; Using anger safely in your products -- Envy. Manufacturing envy through desire and aspiration ; Status envy : demonstrating achievement and importance ; Manufacturing and maintaining envy in your products -- Lust. Creating lust : Using emotion to shape behavior ; Controlling lust : Using desire to get a commitment ; Lustful behavior -- Greed. Learning from casinos : Luck, probability, and partial reinforcement schedules ; Anchoring and arbitrary coherence ; Feeling greedy? -- Evil by Design. Should you feel bad about deception? ; Should you feel bad about using the principles in this book? ; Be purposefully persuasive -- The Persuasive Patterns Game.
330   $aHow to make customers feel good about doing what you want  Learn how companies make us feel good about doing what they want. Approaching persuasive design from the dark side, this book melds psychology, marketing, and design concepts to show why we're susceptible to certain persuasive techniques. Packed with examples from every nook and cranny of the web, it provides easily digestible and applicable patterns for putting these design techniques to work. Organized by the seven deadly sins, it includes: Pride - use social proof to position your product in line with your visitor
606   $aInteractive multimedia
606   $aWeb sites$xDesign
615  0$aInteractive multimedia.
615  0$aWeb sites$xDesign.
676   $a006.7
700   $aNodder$b Chris$01532377
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
801  2$bCaOWtU
906   $aBOOK
912   $a9910786873203321
996   $aEvil by design$93778512
997   $aUNINA