LEADER 04153nam 2200673 a 450 001 9910786845203321 005 20210423040125.0 010 $a0-8144-3323-5 035 $a(CKB)2670000000385919 035 $a(EBL)1204652 035 $a(OCoLC)849936750 035 $a(SSID)ssj0000916016 035 $a(PQKBManifestationID)12377161 035 $a(PQKBTitleCode)TC0000916016 035 $a(PQKBWorkID)10875560 035 $a(PQKB)11386685 035 $a(Au-PeEL)EBL1204652 035 $a(CaPaEBR)ebr10723825 035 $a(CaONFJC)MIL499675 035 $a(CaSebORM)9780814433225 035 $a(MiAaPQ)EBC1204652 035 $a(EXLCZ)992670000000385919 100 $a20130321d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMarketing to millennials $ereach the largest and most influential generation of consumers ever /$fJeff Fromm and Christie Garton 205 $a1st edition 210 $aNew York $cAMACOM$d[2013] 215 $a1 online resource 300 $aDescription based upon print version of record. 311 $a1-299-68425-4 311 $a0-8144-3322-7 320 $aIncludes bibliographical references and index. 327 $aCover; Marketing to Millennials; Title; Copyright; Dedication; Contents; List of Figures; Foreword; Acknowledgments; CHAPTER 1: Who Are They?; The Participation Economy; The Old Framework vs. the Participation Framework; Friends Have Influence; Birth of the "Digital Native"; Optimistic Despite the Roller-Coaster Economy; The Millennial Mindset; Chapter 1: Key Takeaways; CHAPTER 2: The New Rules of Marketing to Millennials; The "What" Generation?; An Enigma Generation?; Begin a Relationship Now, If You Haven't Already; Younger and Older Millennials: A Difference? 327 $aSix Distinct Millennial SegmentsMillennial Guys and Gals; Chapter 2: Key Takeaways; CHAPTER 3: Engage These Early Adopters of New Technologies; The Household CTO; "I Know More Than My CEO"; The Mobile Moment of Truth; Chapter 3: Key Takeaways; CHAPTER 4: Build a Listening and Participation Strategy; The Participation Economy; The "Right" Strategy; Engagement (New) vs. Interruption (Old); Interaction (New) vs. Reaction (Old); Engaged Participants (New) vs. Heavy Users (Old); Personal Gestures (New) vs. Big Promises (Old); Active Cocreators (New) vs. Passive Consumers (Old) 327 $aChapter 4: Key TakeawaysCHAPTER 5: Make Them Look Good Among Their Peers; Hyperconnected and Always On the Go; Information Hungry; Gotta Look Good!; People Care About What I Say, Where I Am, and What I'm Doing; So What Does This All Mean?; Chapter 5: Key Takeaways; CHAPTER 6: Design a Sense of Fun and Adventure; Market Disrupters Win Big; Comedy Natives; Generation Innovation; The Parent Trap; Chapter 6: Key Takeaways; CHAPTER 7: Don't Give Them a Reason to Cheat on You; The Price Needs to Be Right; What Ever Happened to Brand Loyalty?; Up the Fun Factor; Rewards Work; Coupons Are King 327 $aExcellent Customer Service Matters, TooTake Their Feedback to Heart; Brands That Care; Chapter 7: Key Takeaways; CHAPTER 8: Epilogue; Keep Up with Technology Trends; Engage Millennials in Everything You Do; Strive for Content Excellence; Good Content Is Key; No Brand Can Afford to Ignore Millennials; Notes; Index; About the Authors 330 $aMillennials are the crucial consumers of today and tomorrow-and marketing to them requires a brand new approach. 606 $aYoung adult consumers$xAttitudes 606 $aGeneration Y$xAttitudes 606 $aTarget marketing 606 $aConsumer behavior 615 0$aYoung adult consumers$xAttitudes. 615 0$aGeneration Y$xAttitudes. 615 0$aTarget marketing. 615 0$aConsumer behavior. 676 $a658.8/340842 700 $aFromm$b Jeff$01520623 701 $aGarton$b Christie$01520624 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910786845203321 996 $aMarketing to millennials$93759331 997 $aUNINA LEADER 01076nam0 22002651i 450 001 UON00093999 005 20231205102524.289 010 $a08-7249-899-9 100 $a20020107d1995 |0itac50 ba 101 $aeng 102 $aUS 105 $a|||| 1|||| 200 1 $aSophistical Rhetoric in Classical Greece$fJohn Poulakos 210 $aSouth Carolina$cUniversity of South Carolina press$d1995 215 $axiv, 220 p.$d24 cm. 410 1$1001UON00087903$12001 $aStudies in rhetoric$ecommunication$fgeneral editor Thomas W. Benson 686 $aT1$cTESTI E COMMENTI GRECI$2A 700 1$aPOULAKOS$bJohn$3UONV060624$0663662 712 $aUniversity of South Carolina Press$3UONV253694$4650 801 $aIT$bSOL$c20240220$gRICA 899 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$2UONSI 912 $aUON00093999 950 $aSIBA - SISTEMA BIBLIOTECARIO DI ATENEO$dSI T 1 RHET 5570 $eSI MC 21574 7 996 $aSophistical Rhetoric in Classical Greece$91305109 997 $aUNIOR LEADER 04746nam 2200757 450 001 9910806939903321 005 20230912161938.0 010 $a1-282-03974-1 010 $a9786612039744 010 $a1-4426-7753-8 024 7 $a10.3138/9781442677531 035 $a(CKB)2420000000004213 035 $a(OCoLC)244768798 035 $a(CaPaEBR)ebrary10219402 035 $a(SSID)ssj0000303958 035 $a(PQKBManifestationID)11213315 035 $a(PQKBTitleCode)TC0000303958 035 $a(PQKBWorkID)10277338 035 $a(PQKB)10820650 035 $a(CaPaEBR)421021 035 $a(CaBNvSL)thg00604292 035 $a(DE-B1597)464675 035 $a(OCoLC)944177928 035 $a(DE-B1597)9781442677531 035 $a(Au-PeEL)EBL4671747 035 $a(CaPaEBR)ebr11257446 035 $a(OCoLC)958571654 035 $a(VaAlCD)20.500.12592/qcmfwm 035 $a(schport)gibson_crkn/2009-12-01/7/421021 035 $a(MiAaPQ)EBC4671747 035 $a(MiAaPQ)EBC3255494 035 $a(EXLCZ)992420000000004213 100 $a20160922h19901990 uy 1 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aNarrative perspective in fiction $ea phenomenological mediation of reader, text, and world /$fDaniel Frank Chamberlain 210 1$aToronto, [Ontario] ;$aBuffalo, [New York] ;$aLondon, [England] :$cUniversity of Toronto Press,$d1990. 210 4$d©1990 215 $a1 online resource (281 p.) 225 1 $aUniversity of Toronto Romance Series ;$v59 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-8020-5838-8 320 $aIncludes bibliographical references and index. 327 $tFrontmatter -- $tContents -- $tAcknowledgments -- $tIntroduction -- $t1. Language of Experience: Hans-Georg Gadamer and Consciousness Exposed to the Effects of History -- $t2. Perception of Language: Maurice Merleau-Ponty and the Phenomenology of Perception -- $t3. The Experience of Perception: Paul Ricoeur and Phenomenological Hermeneutics -- $t4. The Concept of Narrative Perspective -- $t5. Figuring out Narrative Perspective: Facets of Structure -- $t6. Narrative Perspective in the Reading Experience -- $t7. The Fabulous Metaphor of Cien años de soledad -- $t8. The Ironic Parable of Jacob?s Room -- $tConcluding Considerations -- $tNotes -- $tReferences -- $tIndex -- $tBackmatter 330 $aDaniel Chamberlain examines the nature of narrative perspective in a manner that does not presuppose a passive definition of perception. Rather, he considers perspective as a medium through which the potential meanings of texts are disclosed and through which to share the vital experience of narrative from today's familiar and culturally distant worlds.The book is divided into two parts. The first part address narrative perspective within a theoretical framework. Chamberlain uses this in order to consider narrative perspective as an integral part of the more general process of perception that mediates language and the experience of texts. Perception is here understood as an active recreation of the world at every moment; as an opening through which one's self-awareness and awareness of the world are correlated. By considering narrative perspective in terms of perception, equal importance is given to its temporal and spatial aspects. The dialectic of time and space inevitably comes to bear on narrative perspective through the techniques, strategies, and medium of a text's transmission. Part one concludes with an examination of contemporary definitions of narrative perspective and with the presentation of an alternative approach to its study.The second part offers a reading of two texts, each of which clearly presents the major issues facing this inquiry. The narrative perspective of each is considered as occupying a degree of similarity and difference within the dialectic of time and space. Each perspective is, in turn, correlated to the prevalent medium of discourse within its cultural milieu. 410 0$aUniversity of Toronto romance series ;$v59. 606 $aPoint of view (Literature) 606 $aFiction$xHistory and criticism 606 $aNarration (Rhetoric) 606 $aPhenomenology and literature 615 0$aPoint of view (Literature) 615 0$aFiction$xHistory and criticism. 615 0$aNarration (Rhetoric) 615 0$aPhenomenology and literature. 676 $a809.923 700 $aChamberlain$b Daniel Frank$f1951-$01703796 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910806939903321 996 $aNarrative perspective in fiction$94089267 997 $aUNINA