LEADER 03488nam 2200649 a 450 001 9910786713203321 005 20200520144314.0 010 $a0-8047-8574-0 024 7 $a10.1515/9780804785747 035 $a(CKB)2670000000354988 035 $a(EBL)1180197 035 $a(OCoLC)841909853 035 $a(SSID)ssj0000871728 035 $a(PQKBManifestationID)12281705 035 $a(PQKBTitleCode)TC0000871728 035 $a(PQKBWorkID)10823088 035 $a(PQKB)10343044 035 $a(MiAaPQ)EBC1180197 035 $a(DE-B1597)564828 035 $a(DE-B1597)9780804785747 035 $a(Au-PeEL)EBL1180197 035 $a(CaPaEBR)ebr10692203 035 $a(OCoLC)1178769196 035 $a(PPN)248807560 035 $a(EXLCZ)992670000000354988 100 $a20120928d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aIrrationality in health care$b[electronic resource] $ewhat behavioral economics reveals about what we do and why /$fDouglas E. Hough 210 $aStanford, Calif. $cStanford Economics and Finance, an imprint of Stanford University Press$d2013 215 $a1 online resource (312 p.) 300 $aDescription based upon print version of record. 311 $a0-8047-9340-9 311 $a0-8047-7797-7 320 $aIncludes bibliographical references and index. 327 $aWhat is behavioral economics--and why should we care? -- Keeping what we have, even if we don't like it -- Managing expectations and behavior -- Understanding the stubbornly inconsistent patient -- Understanding the stubbornly inconsistent consumer -- Understanding the medical decision making process, or, Why a physician can make the same mistakes as a patient -- Explaining the cumulative impact of physicians' decisions -- Can we use the concepts of behavioral economics to transform health care? 330 $aThe health care industry in the U.S. is peculiar. We spend close to 18% of our GDP on health care, yet other countries get better results?and we don't know why. To date, we still lack widely accepted answers to simple questions, such as "Would requiring everyone to buy health insurance make us better off?" Drawing on behavioral economics as an alternative to the standard tools of health economics, author Douglas E. Hough seeks to more clearly diagnose the ills of health care today. A behavioral perspective makes sense of key contradictions?from the seemingly irrational choices that we sometimes make as patients, to the incongruous behavior of physicians, to the morass of the long-lived debate surrounding reform. With the new health care law in effect, it is more important than ever that consumers, health care industry leaders, and the policymakers who are governing change reckon with the power and sources of our behavior when it comes to health. 606 $aMedical economics$zUnited States 606 $aMedical care$zUnited States 606 $aHealth behavior$zUnited States 606 $aEconomics$xPsychological aspects 615 0$aMedical economics 615 0$aMedical care 615 0$aHealth behavior 615 0$aEconomics$xPsychological aspects. 676 $a338.4/73621 700 $aHough$b Douglas E$01501479 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910786713203321 996 $aIrrationality in health care$93728605 997 $aUNINA