LEADER 02883oam 2200673I 450 001 9910786586103321 005 20230803024750.0 010 $a1-136-22891-8 010 $a0-415-67861-7 010 $a0-203-09955-9 010 $a1-283-86164-X 010 $a1-136-22892-6 024 7 $a10.4324/9780203099551 035 $a(CKB)2670000000299286 035 $a(EBL)1092724 035 $a(OCoLC)823387001 035 $a(SSID)ssj0000832347 035 $a(PQKBManifestationID)12383718 035 $a(PQKBTitleCode)TC0000832347 035 $a(PQKBWorkID)10881861 035 $a(PQKB)10313629 035 $a(MiAaPQ)EBC1092724 035 $a(Au-PeEL)EBL1092724 035 $a(CaPaEBR)ebr10632547 035 $a(CaONFJC)MIL417414 035 $a(OCoLC)820630386 035 $a(FINmELB)ELB136097 035 $a(EXLCZ)992670000000299286 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe marketing matrix $ehow the corporation gets its power-- and how we can reclaim it /$fGerard Hastings 210 1$aNew York, N.Y. :$cRoutledge,$d2013. 215 $a1 online resource (417 p.) 300 $aDescription based upon print version of record. 311 $a0-415-67862-5 320 $aIncludes bibliographical references and index. 327 $aOut of control -- The soft power of corporate marketing -- The customer always comes second -- A tyranny of choice -- Not exactly lying -- Suffer the little children -- Digital redemption? -- A very mixed blessing -- Marketing to power -- Solutions -- In search of solutions -- Power to the people -- Marketing as if people mattered. 330 $a

In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxymoron, and its country cousin, Cause Related Marketing, are just means of currying favour amongst our political leaders and further e 606 $aMarketing$xManagement 606 $aConsumption (Economics) 606 $aConsumer behavior 606 $aManipulative behavior 615 0$aMarketing$xManagement. 615 0$aConsumption (Economics) 615 0$aConsumer behavior. 615 0$aManipulative behavior. 676 $a381.0973 700 $aHastings$b Gerard.$01528618 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910786586103321 996 $aThe marketing matrix$93772298 997 $aUNINA