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101 0 $aeng
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181   $ctxt
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183   $acr
200 10$aMotives for metaphor in scientific and technical communication /$fTimothy D. Giles
210  1$aLondon :$cRoutledge,$d2017.
215   $a1 online resource (190 p.)
225 1 $aBaywood's technical communications series
300   $aFirst published 2007 by Baywood Pub. Co., Inc.
311   $a0-415-43440-8 
311   $a0-89503-337-2 
320   $aIncludes bibliographical references (p. 159-169) and index.
327   $a""Motives for Metaphor in Scientific and Technical Communication""; ""Cover""; ""Title Page""; ""Copyright Page""; ""Table of Contents""; ""Acknowledgments""; ""Introduction: The Problem of Metaphor in Scientific and Technical Communication""; ""Differentiating between Scientific and Technical Communication""; ""Metaphor and Analogy""; ""Summary of Chapters""; ""CHAPTER 1: Reintroducing Metaphor in the Technical Communication Classroom""; ""Problem""; ""Methodology""; ""Some General Considerations of Metaphor""; ""Technical Communication Textbooks""; ""Science Writing Texts""
327   $a""CHAPTER 2: Metaphor in the Technical Communication Literature""""Metaphor and the Computer""; ""Technical Communication Theory""; ""Technical Communication Pedagogy""; ""Conclusion""; ""CHAPTER 3: A Review of the Theories of Metaphor""; ""Substitution Theory of Metaphor""; ""Aristotle on Metaphor""; ""Twentieth-Century Substitutionists""; ""Nietzsche and Post-Modern Metaphor""; ""The Tensionists: An Introduction to Interaction""; ""The Interactionists""; ""Metaphor as Epistemology""; ""Conclusion""; ""CHAPTER 4: The Metaphors of Mathematics: A Case Study of the Solar System Analogy""
327   $a""Scottish Natural Philosophy""""Lodge and the BAAS""; ""The Solar System Analogy""; ""The Solar System Analogy in Secondary-School Texts""; ""A Narrative History of the Solar System Analogy""; ""Lord Kelvin""; ""James Clerk Maxwell""; ""J. J. Thomson""; ""Oliver Lodge""; ""Ernest Rutherford""; ""Niels Bohr""; ""Conclusion""; ""CHAPTER 5: The Question of Metaphor in Natural Language: A Case Study""; ""The Question of Cloning""; ""Recognition of the Dominant/Emergent Metaphors""; ""The Effect Upon the Scientific Community""; ""Conclusion""; ""CHAPTER 6: Implications""
327   $a""An Approach Based on this Study""""Other Avenues for Research""; ""References""; ""Index""; ""Selected Titles from: Baywooda???s Technical Communications Series""; ""Back Cover""
410  0$aBaywood's technical communications series (Unnumbered)
606   $aCommunication of technical information
606   $aTechnical writing
606   $aMetaphor
615  0$aCommunication of technical information.
615  0$aTechnical writing.
615  0$aMetaphor.
676   $a601./4
700   $aGiles$b Timothy D.$f1958-,$01536918
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801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910786374603321
996   $aMotives for metaphor in scientific and technical communication$93785947
997   $aUNINA