LEADER 03641oam  2200649I  450 
001 9910786276303321
005 20230803025307.0
010   $a1-135-09619-8
010   $a0-203-07166-2
010   $a1-299-14112-9
010   $a1-135-09620-1
024 7 $a10.4324/9780203071663 
035   $a(CKB)2670000000331379
035   $a(EBL)1125188
035   $a(OCoLC)828298822
035   $a(SSID)ssj0000822215
035   $a(PQKBManifestationID)12363530
035   $a(PQKBTitleCode)TC0000822215
035   $a(PQKBWorkID)10756385
035   $a(PQKB)11790249
035   $a(MiAaPQ)EBC1125188
035   $a(Au-PeEL)EBL1125188
035   $a(CaPaEBR)ebr10659501
035   $a(CaONFJC)MIL445362
035   $a(OCoLC)827944728
035   $a(FINmELB)ELB134054
035   $a(EXLCZ)992670000000331379
100   $a20180706d2013      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aMarketing management and strategy $ean African casebook /$fedited by George Tesar and John Kuada
210  1$aAbingdon, Oxon :$cRoutledge,$d2013.
215   $a1 online resource (277 p.)
300   $aDescription based upon print version of record.
311   $a0-415-78334-8 
311   $a0-415-78333-X 
320   $aIncludes bibliographical references and index.
327   $aAn assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources.
606   $aMarketing$zAfrica
606   $aMarketing$xManagement$vCase studies
606   $aStrategic planning$zAfrica$vCase studies
615  0$aMarketing
615  0$aMarketing$xManagement
615  0$aStrategic planning
676   $a658.80096
701   $aKuada$b John E$01517700
701   $aTesar$b George$01541042
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910786276303321
996   $aMarketing management and strategy$93792981
997   $aUNINA