LEADER 02525nam 22004813u 450 001 9910786265803321 005 20230617032947.0 010 $a0-203-32313-0 010 $a1-135-93942-X 010 $a1-280-05919-2 010 $a1-135-93941-1 035 $a(CKB)2670000000335977 035 $a(EBL)199630 035 $a(OCoLC)437059527 035 $a(MiAaPQ)EBC199630 035 $a(EXLCZ)992670000000335977 100 $a20130418d2004|||| u|| | 101 0 $aeng 135 $aur|n|---||||| 200 10$aGender and Candidate Communication $eVideoStyle, WebStyle, NewStyle$b[electronic resource] 210 $aHoboken $cTaylor and Francis$d2004 215 $a1 online resource (247 p.) 225 1 $aGender Politics--Global Issues 300 $aDescription based upon print version of record. 311 $a0-415-94682-4 327 $aBook Cover; Title; Contents; Women, Communication, and Politics: An Introduction; VideoStyle, WebStyle, and NewsStyle: A Framework for Gendered Analysis; VideoStyle: Communication Messages through Campaign Advertising; The Interaction of Electoral Status, Political Party, and VideoStyle; VideoStyles in the 2002 Kansas Governor's Race: A Case Study; Voter Reactions to Candidate VideoStyle; WebStyle: Communication Messages through Candidates' Web Sites; WebStyles in a North Carolina U.S. Senate Race and a Montana Gubernatorial Race: A Case Study; Voter Reactions to Candidate WebStyle 327 $aNewsStyle: Media Coverage of Candidate PresentationNewsStyles in the 2000 New York U.S. Senate Campaign: A Case Study; Gendered Reactions to Media Coverage; Gendered Political Campaign Communication: Implications for the Future; Notes; References; Index 330 $aThis book digs deep into US political campaigns of the last decade, sifting through thousands of ads, websites, and newspaper articles to find out how successful female candidates have been in breaking down gender stereotypes. 410 0$aGender Politics--Global Issues 606 $aWomen political candidates-- United States 615 4$aWomen political candidates-- United States. 676 $a324.7/3/0820973 700 $aBystrom$b Dianne G$0283899 701 $aRobertson$b Terry$01504544 701 $aBanwart$b Mary Christine$01504545 701 $aKaid$b Lynda Lee$0283900 801 0$bAU-PeEL 801 1$bAU-PeEL 801 2$bAU-PeEL 906 $aBOOK 912 $a9910786265803321 996 $aGender and Candidate Communication$93733590 997 $aUNINA