LEADER 03810nam 22005895 450 001 9910786237603321 005 20230803025651.0 010 $a0-8147-6335-9 024 7 $a10.18574/9780814763353 035 $a(CKB)2670000000340566 035 $a(EBL)1168275 035 $a(OCoLC)838793636 035 $a(SSID)ssj0000856927 035 $a(PQKBManifestationID)11520713 035 $a(PQKBTitleCode)TC0000856927 035 $a(PQKBWorkID)10837481 035 $a(PQKB)11287986 035 $a(MiAaPQ)EBC1168275 035 $a(MdBmJHUP)muse27178 035 $a(DE-B1597)547000 035 $a(DE-B1597)9780814763353 035 $a(EXLCZ)992670000000340566 100 $a20200608h20132013 fg 0 101 0 $aeng 135 $aurnn#---|un|u 181 $ctxt 182 $cc 183 $acr 200 10$aWal-Mart Wars $eMoral Populism in the Twenty-First Century /$fRebekah Peeples Massengill 210 1$aNew York, NY :$cNew York University Press,$d[2013] 210 4$dİ2013 215 $a1 online resource (244 p.) 300 $aDescription based upon print version of record. 311 0 $a0-8147-6334-0 311 0 $a0-8147-6333-2 320 $aIncludes bibliographical references (p.ages 205-213) and index. 327 $tFront matter --$tContents --$tAcknowledgments --$tPreface --$t1. Constructing Moral Markets --$t2. Contextualizing the Wal-Mart Wars --$t3. Individuals and Communities --$t4. Thrift and Benevolence --$t5. Freedom and Fairness --$t6. How Wal-Mart Wins the War of Words --$t7. Moral Populism in the Twenty-First Century --$tAppendix. Methodology --$tNotes --$tBibliography --$tIndex --$tAbout the Author 330 $aWal-Mart is America?s largest retailer. The national chain of stores is a powerful stand-in of both the promise and perils of free market capitalism. Yet it is also often the target of public outcry for its labor practices, to say nothing of class-action lawsuits, and a central symbol in America?s increasingly polarized political discourse over consumption, capitalism and government regulations. In many ways the battle over Wal-Mart is the battle between ?Main Street? and ?Wall Street? as the fate of workers under globalization and the ability of the private market to effectively distribute precious goods like health care take center stage. In Wal-Mart Wars, Rebekah Massengill shows that the economic debates are not about dollars and cents, but instead represent a conflict over the deployment of deeper symbolic ideas about freedom, community, family, and citizenship. Wal-Mart Wars argues that the family is not just a culture wars issue to be debated with regard to same-sex marriage or the limits of abortion rights; rather, the family is also an idea that shapes the ways in which both conservative and progressive activists talk about economic issues, and in the process, construct different moral frameworks for evaluating capitalism and its most troubling inequalities. With particular attention to political activism and the role of big business to the overall economy, Massengill shows that the fight over the practices of this multi-billion dollar corporation can provide us with important insight into the dreams and realities of American capitalism. 606 $aMarketing$xPolitical aspects 606 $aMarketing$xMoral and ethical aspects 606 $aRetail trade 615 0$aMarketing$xPolitical aspects. 615 0$aMarketing$xMoral and ethical aspects. 615 0$aRetail trade. 676 $a658.8/7 700 $aMassengill$b Rebekah Peeples$f1975-$4aut$4http://id.loc.gov/vocabulary/relators/aut$01495146 801 0$bDE-B1597 801 1$bDE-B1597 906 $aBOOK 912 $a9910786237603321 996 $aWal-Mart Wars$93719150 997 $aUNINA