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100   $a20120418d2004      fy|            0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aDictionary of marketing communications$b[electronic resource] /$fNorman A. Govoni
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc2004
215   $a1 online resource (v, 249 p.)
300   $aDescription based upon print version of record.
311   $a1-4522-2966-X 
311   $a0-7619-2771-9 
320   $aIncludes bibliographical references (p. 245-247).
327   $aCover Page; Title; Copyright; Contents; Dedication; Preface; Entries A Through Z; Resources; About the Author
330 8 $aWith over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
606   $aMarketing$vDictionaries
606   $aCommunication in marketing$vDictionaries
615  0$aMarketing
615  0$aCommunication in marketing
676   $a658.803
700   $aGovoni$b Norman A. P$01495099
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910786232203321
996   $aDictionary of marketing communications$93719097
997   $aUNINA