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100   $a20120215d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aExploding the creativity myth $ethe computational foundations of linguistic creativity $fTony Veale
210  1$aLondon $aNew York $cContinuum International Pub. Group $d2012.
215   $a1 online resource (201 p.)
300   $aDescription based upon print version of record.
311   $a1-4411-8172-5 
311   $a1-4411-6637-8 
320   $aIncludes bibliographical references and index
327   $aPreface -- 1. Creation Myths -- 2. Enigma Variations -- 3. Shock and Awe -- 4. Round up Usual Suspects -- 5. Pimp My Ride -- 6. Six Ridiculous Things -- 7. Buy Low Sell High -- Bibliography -- Index
330 8 $aKarl Lagerfeld's description of his sunglasses as a 'Burqa for my eyes' drew a huge amount of commentary. But what was going on within that phrase? Why was it deemed original and contentious and what can it tell us about creativity? Taking us through cliche?, metaphor, analogy, neologism and surrealism, amongst other creative tropes, Tony Veale offers a comprehensive guide to the actual processes behind linguistic creativity. By grounding his approachable examples in easy to replicate methods, the book is perfect as a resource for individual creative exploration. Anyone with an open mind and a computer and a desire to learn about how we creatively say things with words will love this book.Written by an expert in natural language generation, this deceptively simple book offers powerful tools for reconceptualising creativity.
606   $aCreativity (Linguistics)
606   $2Creative writing & creative writing guides
606   $aGenerative grammar
606   $aGrammar, Comparative and general$xCoordinate constructions
615  0$aCreativity (Linguistics)
615  0$aGenerative grammar.
615  0$aGrammar, Comparative and general$xCoordinate constructions.
676   $a401/.9
700   $aVeale$b Tony$f1967-$01465621
801  0$bUtOrBLW
801  1$bUtOrBLW
801  2$bUkLoBP
906   $aBOOK
912   $a9910785947903321
996   $aExploding the creativity myth$93675725
997   $aUNINA