LEADER 04280oam 2200709I 450 001 9910785944103321 005 20230126205811.0 010 $a1-136-93306-9 010 $a1-283-70839-6 010 $a0-203-84626-5 010 $a1-136-93307-7 024 7 $a10.4324/9780203846261 035 $a(CKB)2670000000269266 035 $a(EBL)1046868 035 $a(OCoLC)817887632 035 $a(SSID)ssj0000755848 035 $a(PQKBManifestationID)11407897 035 $a(PQKBTitleCode)TC0000755848 035 $a(PQKBWorkID)10749534 035 $a(PQKB)10014948 035 $a(MiAaPQ)EBC1046868 035 $a(Au-PeEL)EBL1046868 035 $a(CaPaEBR)ebr10617527 035 $a(CaONFJC)MIL402089 035 $a(OCoLC)815823801 035 $a(FINmELB)ELB137938 035 $a(EXLCZ)992670000000269266 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aGoogle and the culture of search /$fKen Hillis, Michael Petit, and Kylie Jarrett 210 1$aNew York ;$aLondon :$cRoutledge,$d2013. 215 $a1 online resource (257 p.) 300 $aDescription based upon print version of record. 311 $a0-415-88301-6 311 $a0-415-88300-8 320 $aIncludes bibliographical references and index. 327 $aCover; Title; Copyright; CONTENTS; List of Figures; Acknowledgments; Preface; Introduction: Google and the Culture of Search; 1 Welcome to the Googleplex; 2 Google Rules; 3 Universal Libraries and Thinking Machines; 4 Imagining World Brain; 5 The Field of Informational Metaphysics and the Bottom Line; 6 The Library of Google; 7 Savvy Searchers, Faithful Acolytes, "Don't be Evil"; Epilogue: I Search, Therefore I Am; Notes; References; Index 330 $a"Google and the Culture of Search examines the role of search technologies in shaping the contemporary digital and informational landscape. Ken Hillis and Michael Petit shed light on a culture of search in which our increasing reliance on search engines like Google, Yahoo! and Bing influences the way we navigate Web content--and how we think about ourselves and the world around us, online and off. Even as it becomes the number one internet activity, the very ubiquity of search technology naturalizes it as utilitarian and transparent--an assumption that Hillis and Petit explode in this innovative study. Commercial search engines supply an infrastructure that impacts the way we locate, prioritize, classify, and archive information on the Web, and as these search functionalities continue to make their way into our lives through mobile, GPS-based platforms and personalized results, distinctions between the virtual and the real collapse. Google--a multibillion-dollar global corporation--holds the balance of power among search providers, and the biases and individuating tendencies of its search algorithm undeniably shape our collective experience of the internet and our assumptions about the location and value of information. Google and the Culture of Search explores what is at stake for an increasingly networked culture in which search technology is a site of knowledge and power. This comprehensive study of search technology's broader implications for knowledge production and social relations is an indispensable resource for students and scholars of Internet and new media studies, the digital humanities, and information technology"--$cProvided by publisher. 606 $aWeb search engines$xSocial aspects 606 $aInternet searching$xSocial aspects 606 $aInternet users$xPsychology 606 $aInformation technology$xSocial aspects 615 0$aWeb search engines$xSocial aspects. 615 0$aInternet searching$xSocial aspects. 615 0$aInternet users$xPsychology. 615 0$aInformation technology$xSocial aspects. 676 $a025.042/52 686 $aSOC052000$2bisacsh 700 $aHillis$b Ken.$0870718 701 $aJarrett$b Kylie$01465589 701 $aPetit$b Michael$01120453 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785944103321 996 $aGoogle and the culture of search$93675689 997 $aUNINA