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100   $a20120829d2012      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aCommunication in responsible business$b[electronic resource] $estrategies, concepts, and cases /$fRoger N. Conaway and Oliver Laasch
205   $a1st ed.
210   $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$d2012
215   $a1 online resource (198 p.)
225 1 $aCorporate communication collection,$x2156-8170
300   $aPart of: 2012 digital library.
311   $a1-60649-324-8 
320   $aIncludes bibliographical references (p. 165-180) and index.
327   $a1. Setting the stage -- 2. Walking the talk: avoiding greenwash -- 3. Stakeholder communication: integrated and strategic -- 4. Issues and crisis communication: expecting the unexpected -- 5. Communicating through institutional documents: vision, mission, and codes of conduct -- 6. Sustainability reporting: gateway to transparency -- 7. Cause-related marketing & social marketing -- 8. Nonverbal stakeholder communication -- 9. Stakeholder communication online -- References -- Index.
330 3 $aCommunication in Responsible Business sets the stage for social, environmental, and ethical business. These topics have risen to the forefront for many businesses and communication of them has become crucial to business success. This book offers an extensive toolbox of the most effective instruments for communicating social, environmental, and ethical business to a variety of stakeholders. Each chapter covers specific situations for communicating responsible business. We provide examples of social and cause-related marketing, sustainability reporting, issues-and crisis communication, the use of vision, mission statements and codes, and web-based stakeholder communication. The book gives practitioners hands-on concepts and actual illustrations. Chapter cases provide rich practical coverage and translate concepts to solutions for day-to-day business realities.
410  0$a2012 digital library.
410  0$aCorporate communication collection.$x2156-8170
606   $aBusiness communication
606   $aSocial responsibility of business
610   $aCorporate Responsibility
610   $aCorporate Sustainability
610   $aBusiness Ethics
610   $aMarketing
610   $aCommunication
610   $aStakeholder Management
615  0$aBusiness communication.
615  0$aSocial responsibility of business.
676   $a658.45
700   $aConaway$b Roger N$01488978
701   $aLaasch$b Oliver$01488979
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910785800703321
996   $aCommunication in responsible business$93709455
997   $aUNINA