LEADER 04576nam 2200637 a 450 001 9910785740703321 005 20200520144314.0 010 $a1-283-62074-X 010 $a9786613933195 010 $a1-84951-879-3 035 $a(CKB)2670000000261604 035 $a(EBL)1036253 035 $a(OCoLC)826867442 035 $a(SSID)ssj0000769487 035 $a(PQKBManifestationID)12387569 035 $a(PQKBTitleCode)TC0000769487 035 $a(PQKBWorkID)10781567 035 $a(PQKB)11426634 035 $a(MiAaPQ)EBC1036253 035 $a(Au-PeEL)EBL1036253 035 $a(CaPaEBR)ebr10606563 035 $a(CaONFJC)MIL393319 035 $a(PPN)228016266 035 $a(EXLCZ)992670000000261604 100 $a20121010d2012 uy 0 101 0 $aeng 135 $aurunu||||| 181 $ctxt 182 $cc 183 $acr 200 10$aDrupal search engine optimization$b[electronic resource] $edrive people to your site with this supercharged guide to Drupal SEO /$fRic Shreves 210 $aBirmingham $cPackt Pub.$d2012 215 $a1 online resource (116 p.) 300 $aIncludes index. 311 $a1-84951-878-5 327 $aCover; Copyright; Credits; About the Author; About the Reviewers; www.PacktPub.com; Table of Contents; Preface; Chapter 1: An Introduction to Search Engine Optimization; What is SEO?; SEO terminology; .htaccess; 301 redirect (also known as Permanent Redirect); 302 redirect (also known as Temporary Redirect or Found); 404 error (also known as Page Not Found); AdSense; AdWords; Alexa Rank; Alt attribute; Anchor; Back link (also known as an ""inbound link""); Bing Webmaster; Black hat; Bot (also known as Robot, Spider, or Crawler); Canonical URLs; Cloaking; Crawl depth; Deep link 327 $aDoorway page (also known as a ""gateway page"")Duplicate content penalty; Google Webmaster; Internal link density; KEI; Keyphrase density (also known as ""keyword density""); Keyword (or Keyphrase); Keyphrase stuffing; Landing page; Link building; Link farm; Link text (also known as ""anchor text""); Long tail; Meta tags; MozRank; no follow; Organic rank; Outbound link; PageRank; PPC; Reciprocal link; Redirect; Robots.txt; SEF URLs; SEM; SEOMoz; SERP; SMO; Splash page; Stop word; Title attribute; White hat; XML sitemap; How search engines assess sites?; Summary 327 $aChapter 2: Configuring Drupal's SEO Options Configuring Site Details; Setting the site name; Setting the slogan; Creating custom error pages; Setting up search engine friendly URLs; Enabling Clean URLs; Enabling the Path module; Writing Custom URL aliases; Setting up taxonomy and tagging; Configuring your site's RSS feeds; Summary; Chapter 3: Useful Extensions to Enhance SEO; Finding SEO modules; Top SEO modules for Drupal; Drupal SEO Tools; Facebook social plugins integration; Global Redirect; Meta tags; Page Title; Pathauto; Search 404; SEO Checklist; SEO UI; SEO Watcher; SexyBookmarks 327 $aTagCloudsXML sitemap; Installing and configuring common SEO modules; Enhancing SEF URLs; Implementing metadata management; Improving Title Tag management; Setting up Canonical URLs; Setting up your XML sitemap; Providing social bookmarking; Summary; Chapter 4: Getting Ready for Launch; Determining your SEO strategy; Identifying keywords and phrases; Assessing keyword effectiveness; Tapping into the power of stemming and variants; Content strategies for enhancing search engine ranking; Managing metadata; Setting up third-party services that can assist with SEO 327 $aGetting started with Google Analytics Working with Google Webmaster Tools; Working with Bing Webmaster Tools; Summary; Chapter 5: Managing SEO on a Live Site; Link building; Identifying quality link partners; Managing a link marketing campaign; Creating your own links; Directories; Press releases; Video and file sharing; Social media optimization; Reporting and tracking; Popularity metrics; Traffic source metrics; e-Business metrics; Link metrics; Summary; Index 330 $aDrive people to your site with this supercharged guide to Drupal SEO 606 $aWeb site development 606 $aWeb sites$xDesign 606 $aWeb search engines 615 0$aWeb site development. 615 0$aWeb sites$xDesign. 615 0$aWeb search engines. 676 $a006.78 700 $aShreves$b Ric$0521571 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785740703321 996 $aDrupal search engine optimization$93746014 997 $aUNINA