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100   $a20120510d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMeasuring the networked nonprofit$b[electronic resource] $eusing data to change the world /$fBeth Kanter and Katie Delahaye Paine ; edited by William Paarlberg ; foreword by Laura Arrillaga-Andreessen
205   $a1st ed.
210   $aSan Francisco $cJossey-Bass, a Wiley imprint$d2012
215   $a1 online resource (334 p.)
300   $aDescription based upon print version of record.
311   $a1-118-13760-4 
320   $aIncludes bibliographical references and index.
327   $apt. 1. Introduction of concepts -- pt. 2. Basic measurement principles, how-tos, and best practices -- pt. 3. Advanced measurement concepts.
330   $a"The tools nonprofits need to measure the impact of their social media. Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit's decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures. Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine. Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals. This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media"--$cProvided by publisher.
606   $aNonprofit organizations
606   $aSocial networks
615  0$aNonprofit organizations.
615  0$aSocial networks.
676   $a658.5/036
686   $aBUS074000$2bisacsh
700   $aKanter$b Beth$f1957-$01097434
701   $aDelahaye Paine$b Katie$f1952-$01512210
701   $aPaarlberg$b William T$01512211
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910785739703321
996   $aMeasuring the networked nonprofit$93746005
997   $aUNINA