LEADER 01004nam a2200265 i 4500 001 991002904179707536 005 20020503174723.0 008 010104s1906 it ||| | ita 035 $ab10430295-39ule_inst 035 $aEXGIL111712$9ExL 040 $aBiblioteca Interfacoltà$bita 082 0 $a851.8 100 1 $aRapisardi, Mario$0161794 245 10$aGiobbe :$btrilogia /$cMario Rapisardi 250 $a4. ed. con figure del Chiostri, una lettera dell'autore al Morselli, un discorso di Pio Mingazzini e uno studio critico di Luigi Natoli 260 $aFirenze :$bNerbini,$c1906 300 $a336 p., [34] c. di tav. :$bill. ;$c25 cm. 700 1 $aMingazzini, Pio 700 1 $aNatoli, Luigi 907 $a.b10430295$b02-04-14$c27-06-02 912 $a991002904179707536 945 $aLE002 It. XVIII C 2$g1$i2002000666352$lle002$o-$pE0.00$q-$rn$so $t0$u0$v0$w0$x0$y.i10499696$z27-06-02 996 $aGiobbe$9222979 997 $aUNISALENTO 998 $ale002$b01-01-01$cm$da $e-$fita$git $h0$i1 LEADER 00937nam a2200265 i 4500 001 991000546169707536 008 100121s2009 it b 000 0 ita 020 $a9788834895108 035 $ab13873623-39ule_inst 040 $aDip.to Studi Giuridici$bita 082 0 $a211.6 100 1 $aPrisco, Salvatore$0231700 245 10$aLaicità :$bun percorso di reflessione /$cSalvatore Prisco 250 $a2. ed. rivista e accresciuta 260 $aTorino :$bG. Giappichelli,$c2009 300 $axxi, 181 p. ;$c24 cm 504 $aInclude riferimenti bibliografici 650 4$aChiesa e Stato$zItalia 650 4$aLaicismo$zItalia 907 $a.b13873623$b02-04-14$c21-01-10 912 $a991000546169707536 945 $aLE027 211.60 PRI01.01$g1$i2027000241828$lle027$o-$pE20.00$q-$rl$s- $t0$u0$v0$w0$x0$y.i15180505$z07-10-10 996 $aLaicità$9230515 997 $aUNISALENTO 998 $ale027$b21-01-10$cm$da $e-$fita$git $h0$i0 LEADER 05193nam 2200637 a 450 001 9910785734603321 005 20230330164241.0 010 $a1-118-49616-7 010 $a1-283-66515-8 010 $a1-118-49617-5 035 $a(CKB)2670000000261713 035 $a(EBL)1040816 035 $a(OCoLC)813233165 035 $a(SSID)ssj0000791105 035 $a(PQKBManifestationID)11430988 035 $a(PQKBTitleCode)TC0000791105 035 $a(PQKBWorkID)10757823 035 $a(PQKB)10120812 035 $a(MiAaPQ)EBC1040816 035 $a(Au-PeEL)EBL1040816 035 $a(CaPaEBR)ebr10611540 035 $a(CaONFJC)MIL397765 035 $a(EXLCZ)992670000000261713 100 $a20121020d2013 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aFashion marketing communications$b[electronic resource] /$fGaynor Lea-Greenwood 210 $aChichester $cJohn Wiley & Sons, Ltd.$d2013 215 $a1 online resource (218 p.) 300 $aDescription based upon print version of record. 311 $a1-4051-5060-2 320 $aIncludes bibliographical references and index. 327 $aFashion Marketing Communications; Copyright; Contents; Acknowledgments; Chapter 1: Introduction; Description of the book; Structure of the book; Chapter 2: Marketing Strategy; Introduction; Promotional strategy; Where are we now?; Where do we want to be?; How do we get there?; Models of advertising; Examples of promotional campaigns; Summary; References; Activities; Chapter 3: Tools and Media Channels; Introduction; Advertising; Television advertising; Cinema advertising; Magazine advertising; Newspaper advertising; Radio advertising; Outdoor ambient media; Transport ambient media 327 $aInternet advertising Public relations; Product placement; Pop-up stores; Social networking; Direct marketing; Personal selling; The retail environment; Summary; References; Activities; Chapter 4: The Power of Magazines; Introduction; A repertoire of magazines; The magazine-reader relationship - my magazine is my mate?; Information needs; Cultural needs; Trust; Support; Status; Participation; Teenage magazines; Advertising costs, circulation and context; Product placement; Advertising value equivalent (AVE); The relationship between advertising and product placement 327 $aMonthly and weekly magazines Weekend supplements; Celebrity and gossip magazines; The recession and magazine advertising; Summary; References; Activities; Chapter 5: The Role of Public Relations; Introduction; Who carries out the PR function?; The costs of PR; The role of the journalist in PR; Credibility; How PR differs from traditional advertising; How PR supports traditional advertising; PR with no advertising budget; PR as an 'afterthought'; How gender affects PR; Working out the value of product placement; Types of PR function; PR agencies; In-house PR departments 327 $aThe role of the PR function Contacts; Press releases; Show cards; Sponsorship; Events management; Providing evidence of effectiveness; Crisis management; Summary; References; Activities; Discussion questions; Chapter 6: Celebrity; Defining celebrity; Celebrity management; Celebrity endorsement; Brands and celebrity personalities; Accidental celebrity endorsement; Theoretical background; Transference; Attractiveness; Congruence; Celebrity collaborations; Celebrity ranges; Celebrity saturation; Celebrity slip-ups; Celebrity and charities; The celebrity life cycle; One to watch; Early recognition 327 $aGlobal recognition Decline; Resurrection and re-invention; Measuring the effectiveness of celebrity endorsement; The major benefits of celebrity endorsements; The death of celebrity culture?; Summary; References; Activities; Chapter 7: The Retail Fashion Store Environment; Introduction; Consumer behaviour reviewed; Types of store; Store location; Approach and avoidance; Visual merchandising - the shop window; Mannequins; Themes for windows; Props in display; Colours in display; Shape in display; From visual merchandising to visual marketing; Hero pieces; Store layout and design 327 $aBoutique layout 330 $aFashion is all about image. Consequently, fashion marketing communications - encompassing image management and public relations, branding, visual merchandising, publicity campaigns, handling the media, celebrity endorsement and sponsorship, crisis management etc. - have become increasingly important in the fashion business. This textbook for students of fashion design, fashion marketing, communications and the media sets out all that they need for the increasing number of courses in which the subject is a part. 606 $aAdvertising$xFashion 606 $aFashion merchandising 615 0$aAdvertising$xFashion. 615 0$aFashion merchandising. 676 $a391.00688 676 $a746.920688 700 $aLea-Greenwood$b Gaynor$01476017 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785734603321 996 $aFashion marketing communications$93690425 997 $aUNINA