LEADER 05032nam 2200949 a 450 001 9910785733803321 005 20230125201858.0 010 $a1-283-89500-5 010 $a1-60649-365-5 024 7 $a10.4128/9781606493656 035 $a(CKB)2670000000261665 035 $a(EBL)1039215 035 $a(OCoLC)818817010 035 $a(SSID)ssj0000767260 035 $a(PQKBManifestationID)12299495 035 $a(PQKBTitleCode)TC0000767260 035 $a(PQKBWorkID)10740895 035 $a(PQKB)11237068 035 $a(OCoLC)814468834 035 $a(CaBNVSL)swl00401519 035 $a(Au-PeEL)EBL1039215 035 $a(CaPaEBR)ebr10617488 035 $a(CaONFJC)MIL420750 035 $a(CaSebORM)9781606493649 035 $a(MiAaPQ)EBC1039215 035 $a(EXLCZ)992670000000261665 100 $a20121023d2012 fy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aConsumer cosmopolitanism in the age of globalization$b[electronic resource] /$feditor, Melvin Prince 205 $a1st ed. 210 $a[New York, N.Y.] (222 East 46th Street, New York, NY 10017) $cBusiness Expert Press$d2012 215 $a1 online resource (296 p.) 225 1 $aConsumer behavior collection,$x2163-937X 300 $aPart of: 2012 digital library. 311 $a1-60649-364-7 320 $aIncludes bibliographical references (p. 233-260) and index. 327 $aAbout the contributors -- Acknowledgments -- Preface -- Introduction: the changing world and cosmopolitan consumers -- Part I. Globalization and the cosmopolitan consumer -- 1. Cosmopolitanism as a journey: the construct and dynamics of change / Hugh M. Cannon and Attila Yaprak -- 2. The global nexus of transversal values and cosmopolitan consumers: understanding the intersection of values and consumers that cross over cultures, contexts, and countries / J. Walker Smith -- Part II. What are cosmopolitans made of ? -- 3. Becoming and being a cosmopolitan consumer / Mark Cleveland and Michel Laroche -- 4. Relative national identity and consumer product evaluations / Aditi Grover and Philip Ramsey -- 5. Cosmopolitans go shopping: a phenomenological inquiry into how cosmopolitans relate to global and local brands / Siok Kuan Tambyah and Darius Chen -- Part III. Consumer cosmopolitans: the new marketing role -- 6. Segmentation strategies for cosmopolitan consumers / Petra Riefler -- 7. Communications and cosmopolitanism / Robert Halsall -- 8. Relationship marketing to cosmopolitan consumers / Melike Aktas Yamanoglu and Besime Pinar Ozdemir -- Notes -- References -- Index. 330 3 $aCosmopolitans are individuals with a distinctive kind of extended national and international orientation, a global vision and sense of belonging to the world. These people are sophisticated and importantly engaged in the cultures outside of local geographical boundaries. Information about cosmopolitan consumers--their origins, values, media usage, and buyer behavior--presented in this book will be used to great practical advantage by marketing educators as well as by practicing marketers. This unique book fills a knowledge gap that has long been overlooked largely because other related marketing areas have overshadowed and overlooked the notion of cosmopolitan consumers. Until the publication of this volume, there has been no single authoritative source that directly and comprehensively covers the field of consumer cosmopolitanism. Moreover, through original essays by an all-star cast of contributors, the reader is introduced to a powerful new approach to marketing, eclectically packed with novel ideas and insights that noticeably advance the marketing field and bring it more fully into the age of globalization. 410 0$a2012 digital library. 410 0$aConsumer behavior collection.$x2163-937X 606 $aConsumer behavior 606 $aCosmopolitanism 606 $aMarket segmentation 606 $aGlobalization 610 $aacculturation 610 $aanimosity 610 $abeliefs 610 $aconsumers 610 $acosmopolitan 610 $aculture 610 $aconsumption 610 $acustoms 610 $aethnocentrism 610 $aglobalization 610 $asocial identity 610 $ainternational 610 $alocals 610 $amaterialism 610 $anational identity 610 $apurchase behavior 610 $arelationship marketing 610 $amarket segmentation 610 $atastes 610 $avalues 610 $axenocentrism 615 0$aConsumer behavior. 615 0$aCosmopolitanism. 615 0$aMarket segmentation. 615 0$aGlobalization. 676 $a658.8342 701 $aPrince$b Melvin$0871706 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785733803321 996 $aConsumer cosmopolitanism in the age of globalization$93690418 997 $aUNINA