LEADER 03938oam 2200709I 450 001 9910785711103321 005 20230919231729.0 010 $a1-283-91961-3 010 $a0-203-08514-0 010 $a1-136-19616-1 024 7 $a10.4324/9780203085141 035 $a(CKB)2670000000315273 035 $a(EBL)1104771 035 $a(OCoLC)823389983 035 $a(SSID)ssj0000803836 035 $a(PQKBManifestationID)12380925 035 $a(PQKBTitleCode)TC0000803836 035 $a(PQKBWorkID)10811928 035 $a(PQKB)11428704 035 $a(MiAaPQ)EBC1104771 035 $a(Au-PeEL)EBL1104771 035 $a(CaPaEBR)ebr10641671 035 $a(CaONFJC)MIL423211 035 $a(OCoLC)823041410 035 $a(FINmELB)ELB135141 035 $a(EXLCZ)992670000000315273 100 $a20180706d2013 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aBollywood and globalisation $ethe global power of popular Hindi cinema /$fedited by David J. Schaefer and Kavita Karan 210 1$aNew York :$cRoutledge,$d2013. 215 $a1 online resource (207 p.) 225 1 $aRoutledge contemporary South Asia series ;$v63 225 0$aRoutledge contemporary South Asia series ;$v63 300 $aDescription based upon print version of record. 311 $a0-415-62523-8 320 $aIncludes bibliographical references and index. 327 $apt. I. Transcultural contexts and soft power -- pt. II. Cinematic content and soft power -- pt. III. Cinematic soft power and audiences. 330 $a"The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India's growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices. The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood's increasing integration into and subsumption by globalized practices that are fundamentally altering India's cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations"--$cProvided by publisher. 410 0$aRoutledge Contemporary South Asia Series 606 $aMotion pictures$zIndia 606 $aMotion picture industry$zIndia 606 $aMotion pictures and globalization$zIndia 606 $aCulture in motion pictures 615 0$aMotion pictures 615 0$aMotion picture industry 615 0$aMotion pictures and globalization 615 0$aCulture in motion pictures. 676 $a791.430954 686 $aSOC000000$2bisacsh 701 $aKaran$b Kavita$01567982 701 $aSchaefer$b David J$01567983 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785711103321 996 $aBollywood and globalisation$93839803 997 $aUNINA