LEADER 03876nam 2200685 a 450 001 9910785694203321 005 20230725030737.0 010 $a0-8166-7502-3 035 $a(CKB)2670000000069880 035 $a(EBL)648094 035 $a(OCoLC)705535974 035 $a(SSID)ssj0000469353 035 $a(PQKBManifestationID)11331907 035 $a(PQKBTitleCode)TC0000469353 035 $a(PQKBWorkID)10510217 035 $a(PQKB)10096198 035 $a(MiAaPQ)EBC648094 035 $a(OCoLC)699521149 035 $a(MdBmJHUP)muse29843 035 $a(Au-PeEL)EBL648094 035 $a(CaPaEBR)ebr10442228 035 $a(CaONFJC)MIL525697 035 $a(EXLCZ)992670000000069880 100 $a20100526d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aFrom A to $b[electronic resource] $ekeywords of markup /$fBradley Dilger and Jeff Rice, editors 210 $aMinneapolis $cUniversity of Minnesota Press$dc2010 215 $a1 online resource (271 p.) 300 $aDescription based upon print version of record. 311 $a0-8166-6609-1 311 $a0-8166-6608-3 320 $aIncludes bibliographical references and index. 327 $tIntroduction: Making a vocabulary for <HTML> /$rBradley Dilger and Jeff Rice --$tTarrying with the <head> : the emergence of control through protocol /$rThomas Rickert --$t<b></b> : exploring rhetorical convergences in transmedia writing /$rSarah J. Arroyo --$talt : accessible web design or token gesture? /$rColleen A. Reilly --$tEnglish <A> /$rJeff Rice --$tA style guide to the secrets of <style> /$rBrendan Riley --$tAn accidental imperative : the menacing presence of   /$rBrian Willems --$tThe evil tags, <blink> and <marquee> : two icons of early HTML and why some people love to hate them /$rBob Whipple --$t<frame>ing representations of the web /$rMichelle Glaros --$tBreaking all the rules : <hr> and the aesthetics of online space /$rMatthew K. Gold --$tBody on <body> : coding subjectivity /$rJennifer L. Bay --$t<?php> : "invisible" code and the mystique of web writing /$rHelen J. Burgess --$tFrom cyberspaces to cyberplaces : <img>, narrative, and the psychology of place /$rRudy McDaniel and Sae Lynne Schatz --$t<table>ing the grid /$rBradley Dilger --$tAfterword: <meta> : casuistic code /$rCynthia Haynes. 330 $aAs it becomes impossible to imagine a world without a World Wide Web, information organization, delivery, and production have converged on the simple principle of marking up information for given audiences. From A to investigates the relationship between media and culture by articulating questions regarding the role of markup. How do the codes of HTML, CSS, PHP, and other markup languages affect the Web's everyday uses? How do these languages shape the Web's communicative functions? This novel inquiry positions markup as the basis of our cultural, rhetorical, and communicative understanding of 606 $aHTML (Document markup language)$xPhilosophy 606 $aComponential analysis (Linguistics) 606 $aWebometrics 606 $aMetadata harvesting 606 $aSociolinguistics 606 $aWorld Wide Web$xResearch 615 0$aHTML (Document markup language)$xPhilosophy. 615 0$aComponential analysis (Linguistics) 615 0$aWebometrics. 615 0$aMetadata harvesting. 615 0$aSociolinguistics. 615 0$aWorld Wide Web$xResearch. 676 $a006.7/4 701 $aDilger$b Bradley J$01521721 701 $aRice$b Jeff$01521722 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785694203321 996 $aFrom A to$93761083 997 $aUNINA