LEADER 03155oam  2200673I  450 
001 9910785683903321
005 20231116140113.0
010   $a1-136-90474-3
010   $a1-136-90475-1
010   $a1-283-03746-7
010   $a9786613037466
010   $a0-203-84230-8
024 7 $a10.4324/9780203842300
035   $a(CKB)2670000000068850
035   $a(EBL)614748
035   $a(OCoLC)701703768
035   $a(SSID)ssj0000471108
035   $a(PQKBManifestationID)11347150
035   $a(PQKBTitleCode)TC0000471108
035   $a(PQKBWorkID)10417329
035   $a(PQKB)10108655
035   $a(OCoLC)701718499
035   $a(MiAaPQ)EBC614748
035   $a(Au-PeEL)EBL614748
035   $a(CaPaEBR)ebr10446811
035   $a(CaONFJC)MIL303746
035   $a(PPN)157011631
035   $a(EXLCZ)992670000000068850
100   $a20180706d2011      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aManaging and marketing tourist destinations $estrategies to gain a competitive edge /$fby Metin Kozak and Seyhmus Baloglu
210  1$aNew York :$cRoutledge,$d2011.
215   $a1 online resource (263 p.)
225 0 $aRoutledge advances in tourism ;$v21
300   $aDescription based upon print version of record.
311   $a0-415-81148-1 
311   $a0-415-99171-4 
320   $aIncludes bibliographical references and index.
327   $aBook Cover; Title; Copyright; Contents; Figures; Tables; Boxes and Exhibits; Preface; Part I: Destination Competitiveness; 1 Why Destination Competitiveness?; 2 Destination Competitiveness: An Overview; 3 Determinants of Destination Competitiveness; Part II: Destination Management; 4 Destination-Based Management Strategies; 5 Destination-Based Total Quality Management; 6 Destination Benchmarking; Part III: Destination Marketing; 7 Destination-Based Marketing Strategies; 8 Destination Branding; 9 From Traditional Marketing to "IT" Marketing; References; Index
330   $aDestination marketing is more challenging than other goods and services. The basis of competitive advantage shifts from tourism resources only (destination marketing) to a location-based or city-wide integrated management (place marketing). In this book, tourism scholars Metin Kozak and Seyhmus Baloglu discuss and synthesize theories, models, techniques, and principles for strategic marketing and management of tourist destinations, and demonstrate ways in which to further develop the concept of destination competitiveness for application within these destinations. The authors highlight the
410  0$aRoutledge Advances in Tourism
606   $aTourism$xManagement
606   $aTourism$xMarketing
615  0$aTourism$xManagement.
615  0$aTourism$xMarketing.
676   $a910.68
700   $aKozak$b M$g(Metin),$f1968-,$0857311
701   $aBaloglu$b Seyhmus$01571692
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910785683903321
996   $aManaging and marketing tourist destinations$93846182
997   $aUNINA