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010   $a9786612803888
010   $a1-4416-7644-9
010   $a93-5043-238-2
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035   $a(OCoLC)700691257
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100   $a20101006d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aInternational trade and export management$b[electronic resource] /$fFrancis Cherunilam
210   $aMumbai [India] $cHimalaya Pub. House$d2010
215   $a1 online resource (535 p.)
300   $aDescription based upon print version of record.
311   $a81-8488-306-4 
320   $aIncludes bibliographical references.
327   $apt. 1. International trade : theories, concepts, trends and organisations -- pt. 2. International marketing management -- pt. 3. Forein trade of India : policy, regulation and promotion -- pt. 4. Cases.
330   $aThis book provides, in one volume, various theoretical and managerial aspects of International Marketing. It is divided into four parts. Part I, which deals with important theories, concepts, issues and organisations related to international trade and investment, provides a theoretical background for the study of Export Management. The subject matter is presented in a lucid style so that it could be easily understood even by those who do not have any academic background of Economics. Part II deals with various aspects of international marketing management. Part III provides a picture of India`
606   $aCommerce
606   $aExport marketing
606   $aExport sales contracts$zIndia
607   $aIndia$xCommerce
615  0$aCommerce.
615  0$aExport marketing.
615  0$aExport sales contracts
676   $a337
700   $aCherunilam$b Francis$01541260
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910785665903321
996   $aInternational trade and export management$93809986
997   $aUNINA