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010   $a9786612812064
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010   $a93-5043-251-X
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035   $a(OCoLC)700691269
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100   $a20101001d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aElectronic marketing in 21st century$b[electronic resource] /$fD. Gopalakrishna
205   $aRev. ed.
210   $aMumbai $cHimalaya Pub. House$d2010
215   $a1 online resource (203 p.)
300   $aDescription based upon print version of record.
311   $a93-5024-338-5 
320   $aIncludes bibliographical references and index.
327   $aCOVER; CONTENTS; CHANGING SCENARIO; ELECTRONIC BUSINESS; ELECTRONIC COMMERCE; DISTRIBUTION; CUSTOMER RELATIONSHIP MANAGEMENT; ADVERTISING; BUSINESS INTELLIGENCE; ELECTRONIC GOVERNANCE; INFORMATION TECHNOLOGY INDUSTRY; FUTURE SCENARIO
330   $aThis book is an inspirational outcome during my stay in US in 1999. With lot of uninstinted flow of information in journals such as Business Week, Profit(a journal of Oracle Corporation), Wall Street Journal, Time Almanac etc., pertaining to the onward march of electronics on online marketing, the book takes a different approach. This influence of electronics on business especially on marketing has been analyse and examined in the areas such as Distribution, Customer Relationship Management, Advertising, Business Intelligence. It has been observed that while in developed countries, electronics
606   $aElectronic commerce
606   $aMarketing
615  0$aElectronic commerce.
615  0$aMarketing.
676   $a381/.1/0973
700   $aGopalakrishna$b D$01550805
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910785661303321
996   $aElectronic marketing in 21st century$93809942
997   $aUNINA