LEADER 01856nam  2200577Ia 450 
001 9910785601403321
005 20230617020836.0
010   $a87-630-9964-0
035   $a(CKB)2670000000065972
035   $a(SSID)ssj0001358871
035   $a(PQKBManifestationID)11736740
035   $a(PQKBTitleCode)TC0001358871
035   $a(PQKBWorkID)11299401
035   $a(PQKB)11626075
035   $a(SSID)ssj0000645299
035   $a(PQKBManifestationID)11463630
035   $a(PQKBTitleCode)TC0000645299
035   $a(PQKBWorkID)10681753
035   $a(PQKB)11771559
035   $a(MiAaPQ)EBC3400778
035   $a(Au-PeEL)EBL3400778
035   $a(CaPaEBR)ebr10465534
035   $a(OCoLC)923360808
035   $a(EXLCZ)992670000000065972
100   $a20060215d2005      uy             0
101 0 $aeng
135   $aurcn|||||||||
181   $ctxt
182   $cc
183   $acr
200 00$aCorporate branding$b[electronic resource] $epurpose/people/process : towards the second wave of corporate branding /$fedited by Majken Schultz, Yun Mi Antorini & Fabian F. Csaba
205   $a1. ed.
210   $aK©?ge, Denmark ;$aHerndon, VA $cCopenhagen Business School Press$d2005
215   $a252 p. $cill
300   $aBibliographic Level Mode of Issuance: Monograph
311   $a87-630-0140-3 
320   $aIncludes bibliographical references (p. 233-252).
606   $aBrand name products$xManagement
606   $aCorporate image
615  0$aBrand name products$xManagement.
615  0$aCorporate image.
701   $aSchultz$b Majken$01524593
701   $aYun$b Mi Antorini$01536284
701   $aCsaba$b Fabian F$01536285
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910785601403321
996   $aCorporate branding$93784967
997   $aUNINA