LEADER 02841nam  2200625Ia 450 
001 9910785551103321
005 20230801224004.0
010   $a0-8047-8496-5
024 7 $a10.1515/9780804784962
035   $a(CKB)2670000000234161
035   $a(EBL)994837
035   $a(OCoLC)811490087
035   $a(SSID)ssj0000739318
035   $a(PQKBManifestationID)11484183
035   $a(PQKBTitleCode)TC0000739318
035   $a(PQKBWorkID)10688455
035   $a(PQKB)11057090
035   $a(MiAaPQ)EBC994837
035   $a(DE-B1597)564811
035   $a(DE-B1597)9780804784962
035   $a(Au-PeEL)EBL994837
035   $a(CaPaEBR)ebr10590944
035   $a(OCoLC)1198929718
035   $a(EXLCZ)992670000000234161
100   $a20120314d2012      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe soul of design$b[electronic resource] $eharnessing the power of plot to create extraordinary products /$fLee Devin and Robert D. Austin
210   $aStanford, California $cStanford Business Books, an imprint of Stanford University Press$d2012
215   $a1 online resource (193 p.)
300   $aDescription based upon print version of record.
311   $a0-8047-5720-8 
320   $aIncludes bibliographical references and index.
327   $aContents; Acknowledgments; Part One: Non-Ordinary Products (and Services); Part Two: The Component Parts of Form; Part Three:Qualities of the Soul (of Design) and Their Consequences; Part Four:Makers and Creativity: Toward Commercial Success with Special Things; Part Five:Closure; Glossary; Cases Examined; Research Approach; Notes; Bibliography; Index
330   $aWhat makes the Apple iPhone cool? Bang & Olufsen and Samsung's televisions beautiful?  Any of a wide variety of products and services special? The answer is not simply functionality or technology, for competitors' products are often as good. The Soul of Design explores the uncanny power of some products to grab and hold attention-to create desire. To understand what sets a product apart in this way, authors Lee Devin and Robert Austin push past personal taste and individual response to adopt a more conceptual approach. They carefully explore the hypothe
606   $aProduct design
606   $aNew products$xManagement
606   $aProduct management
615  0$aProduct design.
615  0$aNew products$xManagement.
615  0$aProduct management.
676   $a658.5/752
676   $a658.5752
700   $aDevin$b Lee$f1938-$01507067
701   $aAustin$b Robert D$g(Robert Daniel),$f1962-$01507068
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910785551103321
996   $aThe soul of design$93737532
997   $aUNINA