LEADER 03584nam 22007092 450 001 9910785497903321 005 20151005020622.0 010 $a0-511-85260-6 010 $a1-107-21185-9 010 $a1-282-90827-8 010 $a9786612908279 010 $a0-511-78173-3 010 $a0-511-93141-7 010 $a0-511-93275-8 010 $a0-511-92756-8 010 $a0-511-92502-6 010 $a0-511-93007-0 035 $a(CKB)2670000000058256 035 $a(EBL)605042 035 $a(OCoLC)689997262 035 $a(SSID)ssj0000422748 035 $a(PQKBManifestationID)11306866 035 $a(PQKBTitleCode)TC0000422748 035 $a(PQKBWorkID)10432368 035 $a(PQKB)10527118 035 $a(UkCbUP)CR9780511781735 035 $a(MiAaPQ)EBC605042 035 $a(Au-PeEL)EBL605042 035 $a(CaPaEBR)ebr10432423 035 $a(CaONFJC)MIL290827 035 $a(EXLCZ)992670000000058256 100 $a20141103d2010|||| uy| 0 101 0 $aeng 135 $aur||||||||||| 181 $ctxt$2rdacontent 182 $cc$2rdamedia 183 $acr$2rdacarrier 200 10$aMass appeal $ethe formative age of the movies, radio, and tv /$fEdward D. Berkowitz$b[electronic resource] 210 1$aCambridge :$cCambridge University Press,$d2010. 215 $a1 online resource (212 pages) $cdigital, PDF file(s) 225 1 $aCambridge essential histories 300 $aTitle from publisher's bibliographic system (viewed on 05 Oct 2015). 311 $a0-521-71777-9 311 $a0-521-88908-1 320 $aIncludes bibliographical references and index. 327 $aMachine generated contents note: 1. Sound comes in, vaudeville and silent pictures go out; 2. From Broadway to Hollywood with Groucho, Fred, and Ginger; 3. Radio nights; 4. From the 30s to the 40s with Kate, Bud, and Lou; 5. Bogie, Bob, and the boys at war; 6. The postwar movie scene; 7. Make room for TV; 8. Putting it together: Walt Disney introduces the baby boom to television; 9. The end of an era? 330 $aMass Appeal describes the changing world of American popular culture from the first sound movies through the age of television. In short vignettes, the book reveals the career patterns of people who became big movie, TV, or radio stars. Eddie Cantor and Al Jolson symbolize the early stars of sound movies. Groucho Marx and Fred Astaire represent the movie stars of the 1930s, and Jack Benny stands in for the 1930s performers who achieved their success on radio. Katharine Hepburn, a stage and film star, illustrates the cultural trends of the late 1930s and early 1940s. Humphrey Bogart and Bob Hope serve as examples of performers who achieved great success during the Second World War. Walt Disney, Woody Allen, and Lucille Ball, among others, become the representative figures of the postwar world. Through these vignettes, the reader comes to understand the development of American mass media in the twentieth century. 410 0$aCambridge essential histories. 606 $aMotion pictures$zUnited States$xHistory$y20th century 606 $aRadio programs$zUnited States$xHistory$y20th century 606 $aTelevision programs$zUnited States$xHistory$y20th century 615 0$aMotion pictures$xHistory 615 0$aRadio programs$xHistory 615 0$aTelevision programs$xHistory 676 $a791.40973 700 $aBerkowitz$b Edward D.$0850783 801 0$bUkCbUP 801 1$bUkCbUP 906 $aBOOK 912 $a9910785497903321 996 $aMass appeal$93829316 997 $aUNINA