LEADER 04511nam 2200649 a 450 001 9910785444803321 005 20230725025709.0 010 $a0-470-91868-3 010 $a1-282-84916-6 010 $a9786612849169 010 $a0-470-91866-7 035 $a(CKB)2670000000060453 035 $a(EBL)624412 035 $a(OCoLC)676698648 035 $a(SSID)ssj0000413152 035 $a(PQKBManifestationID)12110391 035 $a(PQKBTitleCode)TC0000413152 035 $a(PQKBWorkID)10370675 035 $a(PQKB)10052524 035 $a(MiAaPQ)EBC624412 035 $a(Au-PeEL)EBL624412 035 $a(CaPaEBR)ebr10441467 035 $a(CaONFJC)MIL284916 035 $a(EXLCZ)992670000000060453 100 $a20100604d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aBreakthrough nonprofit branding$b[electronic resource] $eseven principles for powering extraordinary results /$fJocelyne Daw ... [et al.] 210 $aHoboken, N.J. $cWiley$d2011 215 $a1 online resource (339 p.) 225 1 $aAFP/Wiley fund development series ;$v188 300 $aDescription based upon print version of record. 311 $a0-470-28691-1 320 $aIncludes bibliographical references (p. 303-306) and index. 327 $aBreakthrough Nonprofit Branding: Seven Principles to Power Extraordinary Results; The AFP Fund Development Series; Contents; Acknowledgments; Introduction: The New Nonprofit Imperative; Chapter 1: From Traditional to Breakthrough Nonprofit Branding; Chapter 2: Principle One: Discover the Authentic Meaning of Your Brand; Chapter 3: Principle Two: Embed Brand Meaning across the Organization; Chapter 4: Principle Three: Rally Internal Brand Ambassadors; Chapter 5: Principle Four: Develop 360(degree) Brand Communications 327 $aChapter 6: Principle Five: Expand Your Brand by Mobilizing an External CommunityChapter 7: Principle Six: Cultivate Partners to Extend Your Brand Reach and Influence; Chapter 8: Principle Seven: Leverage Your Brand for Alternative Revenue and Value; Conclusion: The Breakthrough Nonprofit Brand Journey; Appendix A: Brand Journey Assessment Tool; Appendix B: Snapshot of Nonprofit Case Studies; Glossary; Notes; Bibliography; About the Authors; Index 330 $a"A hands-on guide to help your nonprofit build its brand, raise its profile, strengthen impact and develop deeper relationships with donors, volunteers, and other stakeholders. Breakthrough Nonprofit Branding is about the power a constituency-focused, compelling brand can have to revolutionize an organization and the way people view and support it. Shows how to optimally define what your organization stands for to differieniate, create value and breakthrough. Explains how to build loyal communities inside and outside of your organization to increase social impact. Features seven principles for transforming a brand from ordinary trademark to strategic advantage. Includes case studies of eleven breakthrough nonprofit brands and transferable ideas and practices that nonprofits of any size, scope or experience can implement. Other title by Daw: Cause Marketing for Nonprofits : Partner for Purpose, Passion, and Profits. A practical road map and essential tool for nonprofit leaders, board members, and volunteers, this book reveals the vital principles you need to know to build and manage your organization's most valuable asset - its brand. In today's highly competitive nonprofit world, building a breakthrough brand is no longer a "nice to do," but the new imperative. Jocelyne Daw, a pioneer and leader in building business and community partnerships has over 25 years of nonprofit leadership experience. Carol Cone, named by PR WEEK as the most powerful and visible figure in the world of cause branding, has been linking companies and causes for over 25 years."--$cProvided by publisher. 410 0$aAFP/Wiley fund development series ;$v188. 606 $aNonprofit organizations 606 $aBranding (Marketing) 606 $aAdvertising 615 0$aNonprofit organizations. 615 0$aBranding (Marketing) 615 0$aAdvertising. 676 $a658.8/27 700 $aDaw$b Jocelyne$01525571 701 $aDaw$b Jocelyne$01525571 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785444803321 996 $aBreakthrough nonprofit branding$93767059 997 $aUNINA