LEADER 04362nam 2200673Ia 450 001 9910785444103321 005 20230207213927.0 010 $a1-282-93662-X 010 $a9786612936623 010 $a0-7391-4636-X 035 $a(CKB)2670000000060732 035 $a(EBL)662181 035 $a(OCoLC)705538925 035 $a(SSID)ssj0000475452 035 $a(PQKBManifestationID)12160532 035 $a(PQKBTitleCode)TC0000475452 035 $a(PQKBWorkID)10463695 035 $a(PQKB)11332098 035 $a(SSID)ssj0000472848 035 $a(PQKBManifestationID)12168045 035 $a(PQKBTitleCode)TC0000472848 035 $a(PQKBWorkID)10437578 035 $a(PQKB)11772434 035 $a(MiAaPQ)EBC662181 035 $a(Au-PeEL)EBL662181 035 $a(CaPaEBR)ebr10437321 035 $a(CaONFJC)MIL293662 035 $a(EXLCZ)992670000000060732 100 $a20100917d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aRock brands$b[electronic resource] $eselling sound in a media saturated culture /$fedited by Elizabeth Barfoot Christian 210 $aLanham $cLexington Books$d2010 215 $a1 online resource (600 p.) 300 $aDescription based upon print version of record. 311 $a0-7391-4635-1 311 $a0-7391-4634-3 320 $aIncludes bibliographical references and index. 327 $aA Note on the Epigraphs; Introduction; I; Leaving a Lasting Impression- Why Branding Works; 1; KISS Your Money Goodbye: Why Fans Can't Get Enough of the Biggest Rock Brand in History; 2; Highway to Heavenly Profits: The Marriage of AC/DC and Walmart; 3; The Family Osbourne: A Narrative of Domesticity Tames and Enriches the Godfather of Heavy Metal; 4; "Moving Her Hips, Like, Yeah": Can Miley Survive the Hannah Brand?; 5; Birds of a Feather? Positioning Phish in Relation to the Grateful Dead in Rolling Stone Album Reviews; 6; Fandom of the Internet: Musician Communication with Fans; II 327 $aImage is Everything-How Religion and Politics Play in Pop Music Culture7; Manson's R + J: Shakespeare, Marilyn Manson, and the Fine Art of Scapegoating; 8; Leading People to Rock: Evangelism in the Music of Bon Jovi; 9; It's Still Rock and Roll to Me: Christian Heavy Metal and the Problem of Authenticity; 10; Sight and Sound: How a Louis Vuitton Advertisement Defines Rock and Roll; 11; Kanye West: A Critical Analysis of Mass Media's Representation of a Cultural Icon's Rhetoric and Celebrity; 12; Country Crooners and FOX News: Country Music and the FOX Brand; III 327 $aOutlasting Your 15 Minutes- Making the Medium Work for You in Life and Death13; "If You Catch Me at the Border I Got Visas in My Name": Borders, Boundaries, and the Production of M.I.A.; 14; Your "American Idol": The Intersection Between Reality Television, Ideology and the Music Industry in Popular Culture; 15; Gaming the Guitar: Aerosmith, Metallica, The Beatles, and the Music Video Game Revolution; 16; How Much Does It Cost If It's Free? The Selling (Out) of Elvis Presley1; 17; When Death Goes Digital: Michael Jackson, Twenty-First-Century Celebrity Death, and the Hero's Journey 327 $aAcknowledgmentsAbout the Contributors; About the Editor 330 $aRock Brands: Selling Sound in a Media Saturated Culture, edited by Elizabeth Barfoot Christian, explores how different genres of popular music are branded and marketed today. The authors provide research explaining how established mainstream artists and bands, from Christian heavy metal bands to Kanye West to Marilyn Manson, are continuing to market themselves in an ever-changing technological world, and how such bands can use integrated marketing communication to effectively 'brand' themselves to prevent technology and delivery changes from stifling their success. Rock Brands further addresse 606 $aRock music$xMarketing 606 $aBranding (Marketing)$xSocial aspects 615 0$aRock music$xMarketing. 615 0$aBranding (Marketing)$xSocial aspects. 676 $a781.66068/8 701 $aChristian$b Elizabeth Barfoot$f1971-$01525567 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785444103321 996 $aRock brands$93767052 997 $aUNINA