LEADER 04799nam 2200601Ia 450 001 9910785414203321 005 20230526232859.0 010 $a87-630-9953-5 035 $a(CKB)2670000000066308 035 $a(EBL)3400811 035 $a(SSID)ssj0000570979 035 $a(PQKBManifestationID)11371305 035 $a(PQKBTitleCode)TC0000570979 035 $a(PQKBWorkID)10611879 035 $a(PQKB)10405425 035 $a(MiAaPQ)EBC3400811 035 $a(Au-PeEL)EBL3400811 035 $a(CaPaEBR)ebr10465578 035 $a(OCoLC)774280274 035 $a(EXLCZ)992670000000066308 100 $a20070821d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aMarket intelligence$b[electronic resource] $ebuilding strategic insight /$fPer V. Jenster & Klaus Solberg Søilen 205 $a1st ed. 210 $a[Frederiksberg, Denmark] $cCopenhagen Business School Press ;$aPortland, OR $cInternational Specialized Book Services [distributor]$d2009 215 $a1 online resource (240 p.) 300 $aDescription based upon print version of record. 311 $a87-630-0202-7 320 $aIncludes bibliographical references. 327 $a""Market Intelligence""; ""Table of Contents""; ""Foreword""; ""Preface""; ""CHAPTER 1 Converging Foundations of Intelligence Analysis""; ""It Depends how you Look at It""; ""Focus of the Analysis""; ""Decisional a???Altitudea???""; ""Decisional Scope""; ""Customer/Market Scope""; ""Product and Technological Scope""; ""Network Definition""; ""Temporal Dimension""; ""Competitive Battlefield""; ""Academic Perspectives""; ""Conclusion""; ""CHAPTER 2 Strategies for a Competitive Advantage""; ""Seeking a Competitive Advantage""; ""The Organizationa???s Strategic Options"" 327 $a""It is not all about Aggression""""Deterrence""; ""Attack Strategies""; ""Defensive Strategies""; ""REFERENCES""; ""CHAPTER 3 Industry Analysis: Key to Understanding the Competitive Situation""; ""The Importance of Industry Analysis""; ""The Concepts of Industry Analysis""; ""Factors which Influence the Competitive Position""; ""Competitors in the Industry""; ""Buyers (the converse of these factors apply to suppliers)""; ""Entry Barriers""; ""Exit Barriers""; ""Substitutes""; ""Influencers""; ""The Industry and the Macro or External Business Environment""; ""The Life Cycle and the Industry"" 327 $a""What is the a???Industrya????""""Industry Analysis in Practice""; ""Making Sense of a Mass of Information""; ""The Outline Diagrams""; ""Mapping Strategic Groups""; ""Taking a Dynamic View""; ""REFERENCES""; ""CHAPTER 4 Company Analysis: Assessing Competitive Fitness""; ""Introduction""; ""The Company Analysis""; ""How to Perform a Company Analysis""; ""Why Perform the Company Analysis""; ""Preparing a Strategic Plan""; ""Review of the Strategic Situation""; ""Mergers and Acquisitions (M&As)""; ""Divestments""; ""Analysis of Synergies""; ""REFERENCES""; ""CHAPTER 5 Intelligence Analysis"" 327 $a""The Need for a Method""""What do we want from Competitor Analysis?""; ""Developing Competitor Profiles""; ""Marketing Diagrams""; ""Portfolio Analysis""; ""Sources of Customer Value: The Value Chain""; ""Benchmarking""; ""Competitor Newsletters""; ""Using Critical Success Factors in Planning""; ""Information Focused on Factors Influencing Strategic Success""; ""An Overview of the Design Process""; ""Designing a Strategic Information System""; ""Step 1: Structure the Design Process""; ""Step 2: Determine the Elements Influencing Success""; ""Step 3: Develop or Review the Strategic Plan"" 327 $a""Step 4: Identify CSFs""""Step 5: Determine who is Responsible""; ""Step 6: Select Strategic Performance Indicators""; ""Step 7: Development of Reporting Procedures""; ""Step 8: Implement System and Initiate System Use""; ""Step 9: Establish Evaluation Procedures""; ""Conclusion""; ""RERERENCES""; ""CHAPTER 6 Building an Effective Business Intelligence System: Technology and Organizational Structure""; ""Strong Growth in BI Software Market""; ""Integrated Business Intelligence Systems""; ""Real Time Business Intelligence Systems""; ""Organizational Models of Intelligence"" 327 $a""1. The Special Department Model of Intelligence"" 606 $aMarketing$xDecision making 606 $aMarketing$xManagement 615 0$aMarketing$xDecision making. 615 0$aMarketing$xManagement. 676 $a658.4/72 700 $aJenster$b Per V$01483010 701 $aSøilen$b Klaus Solberg$01515060 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785414203321 996 $aMarket intelligence$93750587 997 $aUNINA