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100   $a20110823d2009      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aMarket entry strategies for Russia$b[electronic resource] $ea comprehensive survey based on expert interviews /$fMartin Schorsch
210   $aHamburg $cDiplom.de$d2009
215   $a1 online resource (101 p.)
300   $aTitle from cover.
311   $a3-8366-6469-0 
320   $aIncludes bibliographical references.
327   $aMarket Entry Strategies for Russia; Table of Content; List of Tables; Executive Summary; 1. Introduction; 2. Methodology; 3. Trade relations and investment environment; 4. Legal framework for investment into Russia; 5. Social Environment for Market Entry; 6. Market entries of German companies; 7. Conclusions; 8. Appendix; 9. Bibliography; Autorenprofil
330   $aIn a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.
606   $aExport marketing$zRussia
606   $aIndustries$zRussia
606   $aIndustrial organization$zRussia
615  0$aExport marketing
615  0$aIndustries
615  0$aIndustrial organization
676   $a382.0947
700   $aSchorsch$b Martin$01466513
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910785388003321
996   $aMarket entry strategies for Russia$93677002
997   $aUNINA