LEADER 02848nam 2200589Ia 450 001 9910785333703321 005 20230725025501.0 010 $a1-4696-0495-7 010 $a0-8078-7967-3 035 $a(CKB)2670000000058450 035 $a(EBL)605909 035 $a(OCoLC)676697652 035 $a(SSID)ssj0000416767 035 $a(PQKBManifestationID)11262435 035 $a(PQKBTitleCode)TC0000416767 035 $a(PQKBWorkID)10437621 035 $a(PQKB)11520000 035 $a(MiAaPQ)EBC605909 035 $a(OCoLC)966875477 035 $a(MdBmJHUP)muse48592 035 $a(Au-PeEL)EBL605909 035 $a(CaPaEBR)ebr10425407 035 $a(EXLCZ)992670000000058450 100 $a20100219d2010 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aEmpty pleasures$b[electronic resource] $ethe story of artificial sweeteners from saccharin to Splenda /$fby Carolyn de la Pen?a 205 $a1st ed. 210 $aChapel Hill, NC $cUniversity of North Carolina Press$dc2010 215 $a1 online resource (292 p.) 300 $aDescription based upon print version of record. 311 $a0-8078-7274-1 311 $a0-8078-3409-2 320 $aIncludes bibliographical references and index. 327 $aFalse scarlet : healthful sugar vs. adulterous saccharin in the early twentieth century -- Alchemic ally : women's creativity and control in saccharin and cyclamates -- Diet men : the food-pharma origins of artificially sweetened products -- Prosperity stomachs and prosperous women : diet entrepreneurs -- Saccharin rebels : the right to risky pleasure in 1977 -- Nutrasweet nation : profit, peril, and the promise of a free lunch -- Conclusion : Splenda, sugar, and what mother nature intended. 330 $aSugar substitutes have been a part of American life since saccharin was introduced at the 1893 World's Fair. In Empty Pleasures, the first history of artificial sweeteners in the United States, Carolyn de la Pena blends popular culture with business and women's history, examining the invention, production, marketing, regulation, and consumption of sugar substitutes such as saccharin, Sucaryl, NutraSweet, and Splenda. She describes how saccharin, an accidental laboratory by-product, was transformed from a perceived adulterant into a healthy ingredient. As food producers and pharmaceutica 606 $aNonnutritive sweeteners$xHistory 606 $aSweeteners$xHistory 615 0$aNonnutritive sweeteners$xHistory. 615 0$aSweeteners$xHistory. 676 $a664/.5 700 $aPen?a$b Carolyn Thomas de la$0792367 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785333703321 996 $aEmpty pleasures$93758951 997 $aUNINA