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010   $a9786612811999
010   $a1-4416-7466-7
010   $a93-5043-196-3
010   $a600-00-4001-6
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035   $a(EBL)588013
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035   $a(PQKB)11120463
035   $a(Au-PeEL)EBL3011293
035   $a(CaPaEBR)ebr10415674
035   $a(OCoLC)940439520
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035   $a(CaONFJC)MIL281199
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035   $a(EXLCZ)992670000000047593
100   $a20101001d2010      uy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aBrand imitation$b[electronic resource] /$fS.S. Kaptan, Sanjay Pandey
205   $aRev. ed.
210   $aMumbai [India] $cHimalaya Pub. House$d2010
215   $a1 online resource (189 p.)
300   $aDescription based upon print version of record.
311   $a93-5024-330-X 
320   $aIncludes bibliographical references.
327   $aCOVER; CONTENTS; BRANDING; BRAND IMITATION; CONSUMER BEHAVIOUR AND BRAND IMITATION; LAWS GOVERNING IMITATION
330   $a1. BRANDING 2. BRAND IMITATION3. CONSUMER BEHAVIOUR AND BRAND IMITATION4. LAWS GOVERNING IMITATION.
606   $aBrand choice
606   $aBrand loyalty
615  0$aBrand choice.
615  0$aBrand loyalty.
676   $a658.834
700   $aKaptan$b S. S$01500803
701   $aPandey$b Sanjay$01500804
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910785262703321
996   $aBrand imitation$93727625
997   $aUNINA