LEADER 03814nam 2200709 a 450 001 9910785257903321 005 20230721013418.0 010 $a1-282-82094-X 010 $a9786612820946 010 $a1-4008-3048-6 024 7 $a10.1515/9781400830480 035 $a(CKB)2670000000047787 035 $a(EBL)590831 035 $a(OCoLC)670429611 035 $a(SSID)ssj0000423043 035 $a(PQKBManifestationID)11267330 035 $a(PQKBTitleCode)TC0000423043 035 $a(PQKBWorkID)10433126 035 $a(PQKB)10202112 035 $a(MiAaPQ)EBC590831 035 $a(MdBmJHUP)muse43065 035 $a(DE-B1597)453685 035 $a(OCoLC)979881595 035 $a(DE-B1597)9781400830480 035 $a(Au-PeEL)EBL590831 035 $a(CaPaEBR)ebr10421695 035 $a(CaONFJC)MIL282094 035 $a(EXLCZ)992670000000047787 100 $a20081217d2009 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe message matters$b[electronic resource] $ethe economy and presidential campaigns /$fLynn Vavreck 205 $aCourse Book 210 $aPrinceton, N.J. $cPrinceton University Press$dc2009 215 $a1 online resource (232 p.) 300 $aDescription based upon print version of record. 311 $a0-691-13963-6 311 $a0-691-13962-8 320 $aIncludes bibliographical references and index. 327 $aPresidential campaigns -- How and why campaigns matter -- Context matters : a campaign typology -- The media disconnect : media and candidate messages -- The message matters : candidate-level tests of the theory -- The message matters : microlevel tests of the theory -- Candidates creating context. 330 $aThe economy is so powerful in determining the results of U.S. presidential elections that political scientists can predict winners and losers with amazing accuracy long before the campaigns start. But if it is true that "it's the economy, Stupid," why do incumbents in good economies sometimes lose? The reason, Lynn Vavreck argues, is that what matters is not just the state of the economy but how candidates react to it. By demonstrating more precisely than ever before how candidates and their campaigns affect the economic vote, The Message Matters provides a powerful new way of understanding past elections--and predicting future ones. Vavreck examines the past sixty years of presidential elections and offers a new theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions. Using data from presidential elections since 1952, she reveals why, when, and how campaign messages make a difference--and when they can outweigh economic predictors of election outcomes. The Message Matters does more than show why candidates favored by the economy must build their campaigns around economic messages. Vavreck's theory also explains why candidates disadvantaged by the economy must try to focus their elections on noneconomic issues that meet exacting criteria--and why this is so hard to do. 606 $aPresidents$zUnited States$xElection 606 $aPolitical campaigns$zUnited States 606 $aPublic opinion$zUnited States 607 $aUnited States$xEconomic conditions$xPublic opinion 607 $aUnited States$xPolitics and government 615 0$aPresidents$xElection. 615 0$aPolitical campaigns 615 0$aPublic opinion 676 $a324.973/092 686 $aMG 70470$2rvk 700 $aVavreck$b Lynn$f1968-$01555137 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785257903321 996 $aThe message matters$93816799 997 $aUNINA