LEADER 03025nam 2200601Ia 450 001 9910458188403321 005 20200520144314.0 010 $a1-281-14377-4 010 $a9786611143770 010 $a1-84663-719-8 035 $a(CKB)1000000000400484 035 $a(EBL)328749 035 $a(OCoLC)192003738 035 $a(SSID)ssj0000673556 035 $a(PQKBManifestationID)11403248 035 $a(PQKBTitleCode)TC0000673556 035 $a(PQKBWorkID)10642965 035 $a(PQKB)10104174 035 $a(MiAaPQ)EBC328749 035 $a(Au-PeEL)EBL328749 035 $a(CaPaEBR)ebr10211681 035 $a(EXLCZ)991000000000400484 100 $a20051220d2007 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 00$aJournal of product and brand management$hVolume 16, Number 7$iBehavioral pricing$b[electronic resource] /$fguest editors: Hooman Estalami and Sarah Maxwell 210 $aBradford $cEmerald Insight$dc2007 215 $a1 online resource (73 p.) 225 0 $aJournal of product and brand management ;$v16, no. 7 300 $aDescription based upon print version of record. 311 $a1-84663-718-X 327 $aCover; Contents; Guest editorial; Value-informed pricing in its organizational context: literature review, conceptual framework, and directions for future research; An integrated model of price, satisfaction and loyalty: an empirical analysis in the service sector; The effectiveness of "scratch and save" promotions: the moderating roles of price consciousness and expected savings; Will you care when you pay more? The negative side of targeted promotions; Bundles = discount? Revisiting complex theories of bundle effects 327 $aThe effects of digit-direction on eye movement bias and price-rounding behavior 330 $aThe practice of pricing is undergoing constant change. The brand manager's decision process on what price to charge has evolved over the years, and has become an increasingly complicated task. While pricing decisions were often guided by cost, the competitive nature of markets and the increasing complexity of consumer psychology have shifted pricing practice into an arena where factors other than cost determine optimal prices. 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Laursen, Jesper Thorlund 205 $a1st edition 210 $aHoboken, N.J. $cWiley$dc2010 215 $a1 online resource (273 p.) 225 1 $aWiley and SAS business series 300 $aIncludes index. 311 $a0-470-89061-4 327 $aBusiness Analytics for Managers: Taking Business Intelligence Beyond Reporting; Contents; Foreword; Introduction; Chapter 1: The Business Analytics Model; Chapter 2: Business Analytics at the Strategic Level; Chapter 3: Development and Deployment of Information at the Functional Level; Chapter 4: Business Analytics at the Analytical Level; Chapter 5: Business Analytics at the Data Warehouse Level; Chapter 6: The Company's Collection of Source Data; Chapter 7: Structuring of a Business Intelligence Competency Center; Chapter 8: Assessment and Prioritization of BA Projects 327 $aChapter 9: Business Analytics in the FutureIndex 330 $aWorld-class guidance for delivering the right decision support to the right people at the right time A vital blueprint for organizations that want to thrive in the competitive fray, Business Analytics for Managers presents a sustainable business analytics (BA) model focusing on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies and organizational circumstances.Proven guidance on developing an information strategyTips for supporting your company's ability to innovate in the future by using analyticsAn understanding 410 0$aWiley and SAS business series. 606 $aBusiness intelligence 606 $aData mining 615 0$aBusiness intelligence. 615 0$aData mining. 676 $a658.4/033 700 $aLaursen$b Gert H. N$0902055 701 $aThorlund$b Jesper$01537634 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910785053703321 996 $aBusiness analytics for managers$93787047 997 $aUNINA